How To Target Facebook Ads To "Open world" Audience | AdTargeting

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Many people are wondering whether their “Open world” Facebook ads are working when the “Open world” advertising are not getting any reach. Your “Open world” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Open world” has 48,481,200 audiences on Facebook, this means that your “Open world” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Open world” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Open world” overview

Interest Audience Gender ratio of the audience Major Age
 Open world   48,481,200 Men accounted for82.9%
Women accounted for17.1%
18-24
40.62%

At first, we can have an overview of “Open world”. The interest “Open world”  has 48,481,200 audiences in Facebook. Among these audiences, men accounted for 82.9%, women accounted for 17.1%. The major age of Open world audiences is 18-24, and they accounted for 40.62%.

There are also many hidden interests of “Open world”. You can choose the most appropriate interest for your “Open world” advertising according to the real situation.

“Open world” Facebook ads audience analysis report

When you run “Open world” advertisements on Facebook, you need to set suitable audience targeting conditions in “Open world” Facebook ads. After analyzing the audience of “Open world” , you can get the report of “Open world” audience analysis include many detailed information:

Age

The majority of people interested in “Open world” between 18-24, and they accounted for 40.62%. And other age groups like 25-34 accounted for 39.59%. The people interested in “Open world” between 35-44 accounted for 12.22%.

Gender

Women accounted for 17.1% and men accounted for 82.9%.

Relationship Status

The majority of people interested in “Open world” are in a relationship of Single and they take a large proportion for about 49.6%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Open world” who work on Administrative Services have the largest audience account for 22.1%. Besides this, people work on Production and Sales also have many audience.

Country/Region

People in United States have the highest passion for “Open world”. And India and Mexico also have large numbers of people interested in “Open world”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Open world” Facebook ads

After analyzing the audience, you can also find other most related interests of “Open world”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Open world” advertising.

Interest Audience
Action games 179,890,000
Massively multiplayer online games 130,972,958
Gamer 216,219,970
Real-time strategy 96,670,750
Fighting game 37,428,450
Third-person shooter 32,015,960
Survival horror 39,766,050
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Target “Open world” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Open world” and use them to target your Facebook ads to “Open world” audience.

Page Audience Following Affinity
Borderlands 248,616 1,663,455 76.26X
GAMINGbible 1,555,052 4,958,861 8.78X
GameSpot 453,288 3,636,758 18.43X
GameByte 234,416 4,472,971 14.55X
Battlefield 430,216 5,531,907 11.5X
Grand Theft Auto V 576 5,626,503 20.75X
GameStop 202,356 4,649,585 12.08X
PlayStation Europe 194,556 4,421,724 28.42X
Resident Evil 269,780 4,014,781 34.29X
Call of Duty 1,927,271 9,800,478 5.5X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Open world” audience? Just practice these advices now!