How To Target Facebook Ads To "Online shopping" Audience | AdTargeting

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Many people are wondering whether their “Online shopping” Facebook ads are working when the “Online shopping” advertising are not getting any reach. Your “Online shopping” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Online shopping” has 1,584,554,190 audiences on Facebook, this means that your “Online shopping” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Online shopping” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Online shopping” overview

Interest Audience Gender ratio of the audience Major Age
 Online shopping   1,584,554,190 Men accounted for54.3%
Women accounted for45.7%
25-34
35.84%

At first, we can have an overview of “Online shopping”. The interest “Online shopping”  has 1,584,554,190 audiences in Facebook. Among these audiences, men accounted for 54.3%, women accounted for 45.7%. The major age of Online shopping audiences is 25-34, and they accounted for 35.84%.

There are also many hidden interests of “Online shopping”. You can choose the most appropriate interest for your “Online shopping” advertising according to the real situation.

“Online shopping” Facebook ads audience analysis report

When you run “Online shopping” advertisements on Facebook, you need to set suitable audience targeting conditions in “Online shopping” Facebook ads. After analyzing the audience of “Online shopping” , you can get the report of “Online shopping” audience analysis include many detailed information:

Age

The majority of people interested in “Online shopping” between 25-34, and they accounted for 35.84%. And other age groups like 18-24 accounted for 25.11%. The people interested in “Online shopping” between 35-44 accounted for 17.88%.

Gender

Women accounted for 45.7% and men accounted for 54.3%.

Relationship Status

The majority of people interested in “Online shopping” are in a relationship of Engaged and they take a large proportion for about 42.6%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Online shopping” who work on Administrative Services have the largest audience account for 24.3%. Besides this, people work on Sales and Management also have many audience.

Country/Region

People in India have the highest passion for “Online shopping”. And United States and Philippines also have large numbers of people interested in “Online shopping”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Online shopping” Facebook ads

After analyzing the audience, you can also find other most related interests of “Online shopping”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Online shopping” advertising.

Interest Audience
Televisions 1,266,951,640
Sales promotion 645,072,520
Movies 1,670,374,830
Boutiques 626,566,874
Online music store 14,812,840
PlayStation 93,373,960
Watching Movies 41,540
Shirt 293,473,450
Jeans 238,547,420
Nasty Gal 9,920,128

Target “Online shopping” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Online shopping” and use them to target your Facebook ads to “Online shopping” audience.

Page Audience Following Affinity
MetDaan 158,596 31,639,222 3.1X
Blossom 28,617,179 47,906,687 1.45X
5-Minute Crafts 34,684,724 54,342,851 1.55X
Tasty 33,608,905 84,443,288 2.84X
UNILAD 74,828 35,187,189 2.64X
LADbible 15,515,388 31,526,431 3.51X
Red Bull 20,643,943 34,790,124 1.44X
National Geographic 69,720 34,373,995 2.51X
BBC News 22,225,788 31,585,325 15.06X
People's Daily, China 27,184,820 42,704,805 1.55X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Online shopping” audience? Just practice these advices now!