How To Target Facebook Ads To "App Store (iOS)" Audience | AdTargeting

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Many people are wondering whether their “App Store (iOS)” Facebook ads are working when the “App Store (iOS)” advertising are not getting any reach. Your “App Store (iOS)” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “App Store (iOS)” has 174,396,120 audiences on Facebook, this means that your “App Store (iOS)” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “App Store (iOS)” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “App Store (iOS)” overview

Interest Audience Gender ratio of the audience Major Age
 App Store (iOS)   174,396,120 Men accounted for53.4%
Women accounted for46.6%
25-34
34.82%

At first, we can have an overview of “App Store (iOS)”. The interest “App Store (iOS)”  has 174,396,120 audiences in Facebook. Among these audiences, men accounted for 53.4%, women accounted for 46.6%. The major age of App Store (iOS) audiences is 25-34, and they accounted for 34.82%.

There are also many hidden interests of “App Store (iOS)”. You can choose the most appropriate interest for your “App Store (iOS)” advertising according to the real situation.

“App Store (iOS)” Facebook ads audience analysis report

When you run “App Store (iOS)” advertisements on Facebook, you need to set suitable audience targeting conditions in “App Store (iOS)” Facebook ads. After analyzing the audience of “App Store (iOS)” , you can get the report of “App Store (iOS)” audience analysis include many detailed information:

Age

The majority of people interested in “App Store (iOS)” between 25-34, and they accounted for 34.82%. And other age groups like 18-24 accounted for 26.94%. The people interested in “App Store (iOS)” between 35-44 accounted for 18.87%.

Gender

Women accounted for 46.6% and men accounted for 53.4%.

Relationship Status

The majority of people interested in “App Store (iOS)” are in a relationship of Single and they take a large proportion for about 39.4%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “App Store (iOS)” who work on Administrative Services have the largest audience account for 23.7%. Besides this, people work on Management and Sales also have many audience.

Country/Region

People in United States have the highest passion for “App Store (iOS)”. And Thailand and Mexico also have large numbers of people interested in “App Store (iOS)”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “App Store (iOS)” Facebook ads

After analyzing the audience, you can also find other most related interests of “App Store (iOS)”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “App Store (iOS)” advertising.

Interest Audience
pairs - ペアーズ 4,653,590
IOS SDK 29,800
Apple Inc. 368,848,360
Safari (web browser) 12,891,720
ITunes Store 134,485,360
ITunes Radio 790
Customer 417,707,130
IPad 2 1,750,980
Wish 437,123,280
OneDrive 3,447,840

Target “App Store (iOS)” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “App Store (iOS)” and use them to target your Facebook ads to “App Store (iOS)” audience.

Page Audience Following Affinity
App Store 72,472 10,542,429 4.04X
Apple TV 8,588,153 21,335,414 2.87X
Skype 1,792,154 18,830,411 2.41X
YouTube 35,520,198 58,640,547 1.47X
AliExpress 219,892 13,718,988 4.19X
Louis Vuitton 222,212 18,506,737 3.14X
CHANEL 32,812 16,120,262 2.52X
LGBTQ@Facebook 258,576 15,968,257 25.02X
Tastemade 52,864 25,576,480 2.56X
BuzzFeed Food 2,746,376 19,688,377 3.77X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “App Store (iOS)” audience? Just practice these advices now!