How To Target Facebook Ads To "Online games" Audience | AdTargeting

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Many people are wondering whether their “Online games” Facebook ads are working when the “Online games” advertising are not getting any reach. Your “Online games” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Online games” has 700,345,970 audiences on Facebook, this means that your “Online games” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Online games” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Online games” overview

Interest Audience Gender ratio of the audience Major Age
 Online games   700,345,970 Men accounted for66.2%
Women accounted for33.8%
25-34
38.37%

At first, we can have an overview of “Online games”. The interest “Online games”  has 700,345,970 audiences in Facebook. Among these audiences, men accounted for 66.2%, women accounted for 33.8%. The major age of Online games audiences is 25-34, and they accounted for 38.37%.

There are also many hidden interests of “Online games”. You can choose the most appropriate interest for your “Online games” advertising according to the real situation.

“Online games” Facebook ads audience analysis report

When you run “Online games” advertisements on Facebook, you need to set suitable audience targeting conditions in “Online games” Facebook ads. After analyzing the audience of “Online games” , you can get the report of “Online games” audience analysis include many detailed information:

Age

The majority of people interested in “Online games” between 25-34, and they accounted for 38.37%. And other age groups like 18-24 accounted for 30.47%. The people interested in “Online games” between 35-44 accounted for 16.41%.

Gender

Women accounted for 33.8% and men accounted for 66.2%.

Relationship Status

The majority of people interested in “Online games” are in a relationship of Single and they take a large proportion for about 43.5%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Online games” who work on Administrative Services have the largest audience account for 23.7%. Besides this, people work on Sales and Production also have many audience.

Country/Region

People in India have the highest passion for “Online games”. And United States and Philippines also have large numbers of people interested in “Online games”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Online games” Facebook ads

After analyzing the audience, you can also find other most related interests of “Online games”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Online games” advertising.

Interest Audience
First-person shooter games 657,109,980
Browser games 60,926,764
Game consoles 418,788,087
Gamer 216,219,970
Mobile game 176,295,620
Real-time strategy 96,670,750
Player versus player 18,846,030
Casino 103,939,550
dragon city 7,226,470
Experience point 33,291,630

Target “Online games” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Online games” and use them to target your Facebook ads to “Online games” audience.

Page Audience Following Affinity
Lazada 1,583,392 7,977,260 5.56X
GMA News 1,946,419 10,591,923 5.14X
Sadcasm 2,843,634 15,214,976 5.23X
CCTV 305,314 21,076,429 3.79X
China Plus News 194,100 13,757,685 3.69X
Fortafy 1,537,338 11,073,972 3.75X
China Xinhua Sports 202,124 15,110,120 3.5X
Taste Life 32,668 14,410,012 2.81X
Laughing Colours 18,353,015 19,706,762 2.27X
China Xinhua News 492,565 34,008,609 3.79X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Online games” audience? Just practice these advices now!