How To Target Facebook Ads To "Off-the-grid" Audience | AdTargeting

How To Target Facebook Ads To "Off-the-grid" Audience | AdTargeting

Many people are wondering whether their "Off-the-grid" Facebook ads are working when the "Off-the-grid" advertising are not getting any reach. Your "Off-the-grid" Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest "Off-the-grid" has 15,351,530 audiences on Facebook, this means that your "Off-the-grid" facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of "Off-the-grid" Facebook ads that your competitor don't know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once! In order to get more content, you can check the website interest targeting tool.

The interest "Off-the-grid" overview

Interest Audience Gender ratio of the audience Major Age
 Off-the-grid   15,351,530 Men accounted for54.8%
Women accounted for45.2%

At first, we can have an overview of "Off-the-grid". The interest "Off-the-grid"  has 15,351,530 audiences in Facebook. Among these audiences, men accounted for 54.8%, women accounted for 45.2%. The major age of Off-the-grid audiences is 35-44, and they accounted for 22.93%.

There are also many hidden interests of "Off-the-grid". You can choose the most appropriate interest for your "Off-the-grid" advertising according to the real situation.

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"Off-the-grid" Facebook ads audience analysis report

When you run "Off-the-grid" advertisements on Facebook, you need to set suitable audience targeting conditions in "Off-the-grid" Facebook ads. After analyzing the audience of "Off-the-grid" , you can get the report of "Off-the-grid" audience analysis include many detailed information:


The majority of people interested in "Off-the-grid" between 35-44, and they accounted for 22.93%. And other age groups like 25-34 accounted for 21.02%. The people interested in "Off-the-grid" between 45-54 accounted for 20.19%.

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Women accounted for 45.2% and men accounted for 54.8%.

Relationship Status

The majority of people interested in "Off-the-grid" are in a relationship of Engaged and they take a large proportion for about 59.4%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in "Off-the-grid" who work on Administrative Services have the largest audience account for 23.3%. Besides this, people work on Management and Sales also have many audience.


People in United States have the highest passion for "Off-the-grid". And Australia and Canada also have large numbers of people interested in "Off-the-grid".

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Get more professional content, please check weight loss ads and facebook ad interest hunter.

Lists of interests for "Off-the-grid" Facebook ads

After analyzing the audience, you can also find other most related interests of "Off-the-grid". And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for "Off-the-grid" advertising.

Interest Audience
Bug-out bag 1,029,230
Sustainable living 42,766,115
Retreat (survivalism) 80,940
Homesteading / Survivalism 1,420,560
Survival skills 72,540,520
Survivalism 28,016,390
Mother Earth News 862,150
Simple living 13,717,090
Backwoods Home Magazine 393,490
American Preppers Network 347,610

Target "Off-the-grid" audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. Other professional contents: InterestExplorer, facebook ads specialist skills.

Just get the most related Facebook Pages of "Off-the-grid" and use them to target your Facebook ads to "Off-the-grid" audience.

Page Audience Following Affinity
Living Off The Grid 8,376 884,085 116.77X
Log Homes 20,944 1,423,386 36.04X
The New Resistance 183,604 2,231,020 20.74X
Hippie Peace Freaks 58,216 1,937,315 32.19X
Woodworking Tips 16,764 2,276,757 18.03X
The Tea Party Community by WJ 117,012 2,290,570 22.34X
Oldtimers 217,668 3,658,165 15X
Happy Living 117,692 2,640,684 18.69X
125,172 5,496,957 25.37X
Homesteading / Survivalism 193,436 1,258,602 66.12X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What's more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to "Off-the-grid" audience? Just practice these advices now!

Professional Learning Content: facebook cpm, facebook competitor analysis.