How To Target Facebook Ads To "Life insurance" Audience | AdTargeting

How To Target Facebook Ads To "Life insurance" Audience | AdTargeting

Many people are wondering whether their "Life insurance" Facebook ads are working when the "Life insurance" advertising are not getting any reach. Your "Life insurance" Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest "Life insurance" has 73,161,360 audiences on Facebook, this means that your "Life insurance" facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of "Life insurance" Facebook ads that your competitor don't know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once! In order to get more content, you can check the website facebook target audience tool.

The interest "Life insurance" overview

Interest Audience Gender ratio of the audience Major Age
 Life insurance   73,161,360 Men accounted for53.5%
Women accounted for46.5%

At first, we can have an overview of "Life insurance". The interest "Life insurance"  has 73,161,360 audiences in Facebook. Among these audiences, men accounted for 53.5%, women accounted for 46.5%. The major age of Life insurance audiences is 25-34, and they accounted for 31.94%.

There are also many hidden interests of "Life insurance". You can choose the most appropriate interest for your "Life insurance" advertising according to the real situation.

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"Life insurance" Facebook ads audience analysis report

When you run "Life insurance" advertisements on Facebook, you need to set suitable audience targeting conditions in "Life insurance" Facebook ads. After analyzing the audience of "Life insurance" , you can get the report of "Life insurance" audience analysis include many detailed information:


The majority of people interested in "Life insurance" between 25-34, and they accounted for 31.94%. And other age groups like 35-44 accounted for 20.52%. The people interested in "Life insurance" between 45-54 accounted for 14.4%.

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Women accounted for 46.5% and men accounted for 53.5%.

Relationship Status

The majority of people interested in "Life insurance" are in a relationship of Engaged and they take a large proportion for about 47.9%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in "Life insurance" who work on Administrative Services have the largest audience account for 26.6%. Besides this, people work on Sales and Management also have many audience.


People in United States have the highest passion for "Life insurance". And United Kingdom and India also have large numbers of people interested in "Life insurance".

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Get more professional content, please check facebook advertising benchmarks 2020 and find interests alternative.

Lists of interests for "Life insurance" Facebook ads

After analyzing the audience, you can also find other most related interests of "Life insurance". And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for "Life insurance" advertising.

Interest Audience
Insurance 399,948,920
Property insurance 1,242,170
Whole life insurance 906,270
Samsung Life Insurance 560,360
ICICI Bank 36,203,090
Payment system 21,384,500
HDFC Life 2,610,920
Prudential plc 7,192,180
TIAA–CREF 39,950
Individual retirement account 1,068,090

Target "Life insurance" audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. Other professional contents: hair transplant facebook ads, how to target cat owners on facebook.

Just get the most related Facebook Pages of "Life insurance" and use them to target your Facebook ads to "Life insurance" audience.

Page Audience Following Affinity
SALE HERE 46,352 4,331,743 12.3X
อีจัน 179,232 6,753,540 6.19X 2,619,597 14,877,845 4.76X
GMA News 1,946,419 10,591,923 5.14X
LittleThings 2,300,297 10,680,415 5.82X
Lessons Learned In Life Inc. 2,421,477 14,325,170 4.57X
MEAWW 2,023,379 9,650,296 5.67X
China Xinhua Sci-Tech 181,708 15,440,657 3.08X
China Xinhua Sports 202,124 15,110,120 3.5X 3,196,572 15,714,083 3.92X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What's more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to "Life insurance" audience? Just practice these advices now!

Professional Learning Content: youtube ads library, turbo ad finder alternative.