How To Target Facebook Ads To "Outdoor Life" Audience | AdTargeting

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Many people are wondering whether their “Outdoor Life” Facebook ads are working when the “Outdoor Life” advertising are not getting any reach. Your “Outdoor Life” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Outdoor Life” has 57,969,732 audiences on Facebook, this means that your “Outdoor Life” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Outdoor Life” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Outdoor Life” overview

Interest Audience Gender ratio of the audience Major Age
 Outdoor Life   57,969,732 Men accounted for67.8%
Women accounted for32.2%
25-34
34.6%

At first, we can have an overview of “Outdoor Life”. The interest “Outdoor Life”  has 57,969,732 audiences in Facebook. Among these audiences, men accounted for 67.8%, women accounted for 32.2%. The major age of Outdoor Life audiences is 25-34, and they accounted for 34.6%.

There are also many hidden interests of “Outdoor Life”. You can choose the most appropriate interest for your “Outdoor Life” advertising according to the real situation.

“Outdoor Life” Facebook ads audience analysis report

When you run “Outdoor Life” advertisements on Facebook, you need to set suitable audience targeting conditions in “Outdoor Life” Facebook ads. After analyzing the audience of “Outdoor Life” , you can get the report of “Outdoor Life” audience analysis include many detailed information:

Age

The majority of people interested in “Outdoor Life” between 25-34, and they accounted for 34.6%. And other age groups like 35-44 accounted for 21.22%. The people interested in “Outdoor Life” between 18-24 accounted for 17.41%.

Gender

Women accounted for 32.2% and men accounted for 67.8%.

Relationship Status

The majority of people interested in “Outdoor Life” are in a relationship of Engaged and they take a large proportion for about 43.9%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Outdoor Life” who work on Production have the largest audience account for 20.2%. Besides this, people work on Administrative Services and Management also have many audience.

Country/Region

People in United States have the highest passion for “Outdoor Life”. And Turkey and Canada also have large numbers of people interested in “Outdoor Life”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Outdoor Life” Facebook ads

After analyzing the audience, you can also find other most related interests of “Outdoor Life”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Outdoor Life” advertising.

Interest Audience
National Geographic (magazine) 22,865,970
Outdoor cooking 2,314,450
Backpacker (magazine) 340,592
Outdoor Channel 2,239,820
outdoor life magazine 506
PopSugar 24,634,880
salt water sportsman 152,730
Leica Camera 10,787,490
George Poveromo 30,370
Canoe & Kayak Magazine 61,220

Target “Outdoor Life” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Outdoor Life” and use them to target your Facebook ads to “Outdoor Life” audience.

Page Audience Following Affinity
Outdoor Life 137,136 498,328 219.63X
Field & Stream 244,612 1,011,771 60.93X
Men's Health 217,468 6,833,578 11.02X
Chasing Trophy Whitetails 258,432 1,539,155 42.32X
Faves USA 269,420 4,605,698 14.74X
Country Rebel 417,892 6,565,016 16.04X
Speed Society 109,448 4,739,849 11.34X
Street FX Motorsport & Graphics 146,004 8,083,385 5.6X
Anonymous 1,595,888 9,478,687 4.55X
Realtree 233,116 1,529,564 38.41X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Outdoor Life” audience? Just practice these advices now!