How To Target Facebook Ads To "Home improvement" Audience | AdTargeting

How To Target Facebook Ads To "Home improvement" Audience | AdTargeting

Many people are wondering whether their "Home improvement" Facebook ads are working when the "Home improvement" advertising are not getting any reach. Your "Home improvement" Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest "Home improvement" has 394,840,382 audiences on Facebook, this means that your "Home improvement" facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of "Home improvement" Facebook ads that your competitor don't know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once! In order to get more content, you can check the website deep interest tool.

The interest "Home improvement" overview

Interest Audience Gender ratio of the audience Major Age
 Home improvement   394,840,382 Men accounted for42.9%
Women accounted for57.1%

At first, we can have an overview of "Home improvement". The interest "Home improvement"  has 394,840,382 audiences in Facebook. Among these audiences, men accounted for 42.9%, women accounted for 57.1%. The major age of Home improvement audiences is 25-34, and they accounted for 33.19%.

There are also many hidden interests of "Home improvement". You can choose the most appropriate interest for your "Home improvement" advertising according to the real situation.

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"Home improvement" Facebook ads audience analysis report

When you run "Home improvement" advertisements on Facebook, you need to set suitable audience targeting conditions in "Home improvement" Facebook ads. After analyzing the audience of "Home improvement" , you can get the report of "Home improvement" audience analysis include many detailed information:


The majority of people interested in "Home improvement" between 25-34, and they accounted for 33.19%. And other age groups like 35-44 accounted for 23.13%. The people interested in "Home improvement" between 18-24 accounted for 14.63%.

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Women accounted for 57.1% and men accounted for 42.9%.

Relationship Status

The majority of people interested in "Home improvement" are in a relationship of Engaged and they take a large proportion for about 51.6%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in "Home improvement" who work on Administrative Services have the largest audience account for 24%. Besides this, people work on Management and Sales also have many audience.


People in United States have the highest passion for "Home improvement". And India and Brazil also have large numbers of people interested in "Home improvement".

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

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Lists of interests for "Home improvement" Facebook ads

After analyzing the audience, you can also find other most related interests of "Home improvement". And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for "Home improvement" advertising.

Interest Audience
Lowe's 18,595,020
Crafts 498,370,840
Furniture 614,046,470
Home 868,808,550
Better Homes and Gardens (magazine) 25,672,055
HGTV 25,948,066
Home Improvement (TV series) 13,652,035
The Home Depot 67,142,940
DIY Network 7,999,094
General contractor 52,993,220

Target "Home improvement" audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. Other professional contents: tiktok ads examples, weight loss ads on facebook.

Just get the most related Facebook Pages of "Home improvement" and use them to target your Facebook ads to "Home improvement" audience.

Page Audience Following Affinity
DIY & Crafts 32,512 12,003,399 3.36X
kiwilimon 4,834,804 17,422,459 2.7X
Delish 3,565,955 18,823,878 5.12X
VT 3,264,605 21,942,722 4.02X
Cultura Colectiva 131,204 18,783,089 8.13X
Tip Hero 3,036,907 16,813,076 4.88X
LittleThings 2,300,297 10,680,415 5.82X
Goodful 2,670,502 18,731,173 3.85X
Twisted 2,022,970 13,170,910 4.15X
Nifty 3,659,076 26,331,582 3.76X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What's more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to "Home improvement" audience? Just practice these advices now!

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