How To Target Facebook Ads To "FIFA World Cup" Audience | AdTargeting

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Many people are wondering whether their “FIFA World Cup” Facebook ads are working when the “FIFA World Cup” advertising are not getting any reach. Your “FIFA World Cup” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “FIFA World Cup” has 89,989,690 audiences on Facebook, this means that your “FIFA World Cup” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “FIFA World Cup” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “FIFA World Cup” overview

Interest Audience Gender ratio of the audience Major Age
 FIFA World Cup   89,989,690 Men accounted for83.2%
Women accounted for16.8%
25-34
38.12%

At first, we can have an overview of “FIFA World Cup”. The interest “FIFA World Cup”  has 89,989,690 audiences in Facebook. Among these audiences, men accounted for 83.2%, women accounted for 16.8%. The major age of FIFA World Cup audiences is 25-34, and they accounted for 38.12%.

There are also many hidden interests of “FIFA World Cup”. You can choose the most appropriate interest for your “FIFA World Cup” advertising according to the real situation.

“FIFA World Cup” Facebook ads audience analysis report

When you run “FIFA World Cup” advertisements on Facebook, you need to set suitable audience targeting conditions in “FIFA World Cup” Facebook ads. After analyzing the audience of “FIFA World Cup” , you can get the report of “FIFA World Cup” audience analysis include many detailed information:

Age

The majority of people interested in “FIFA World Cup” between 25-34, and they accounted for 38.12%. And other age groups like 18-24 accounted for 33.95%. The people interested in “FIFA World Cup” between 35-44 accounted for 15.67%.

Gender

Women accounted for 16.8% and men accounted for 83.2%.

Relationship Status

The majority of people interested in “FIFA World Cup” are in a relationship of Single and they take a large proportion for about 48.4%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “FIFA World Cup” who work on Management have the largest audience account for 22.4%. Besides this, people work on Administrative Services and Sales also have many audience.

Country/Region

People in Mexico have the highest passion for “FIFA World Cup”. And Brazil and India also have large numbers of people interested in “FIFA World Cup”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “FIFA World Cup” Facebook ads

After analyzing the audience, you can also find other most related interests of “FIFA World Cup”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “FIFA World Cup” advertising.

Interest Audience
Cricket World Cup 27,214,300
FIFA Club World Cup 12,780,530
FIFA Women's World Cup 843,670
FIFA (video game series) 36,630,930
Brazil national football team 90,939,480
Association football (Soccer) 1,457,148,910
England national football team 12,478,280
UEFA Champions League 134,545,142
2015–16 UEFA Champions League 62,490
FIFA U-20 World Cup 469,960

Target “FIFA World Cup” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “FIFA World Cup” and use them to target your Facebook ads to “FIFA World Cup” audience.

Page Audience Following Affinity
FIFA World Cup 17,831,337 30,798,238 1.37X
FAN10 66,504 3,653,603 17.35X
Goal en Español 1,428,106 4,433,978 11.06X
Liga BBVA MX 250,020 5,371,221 10.65X
FilGoal.com 27,156 4,769,555 9.64X
Invictos 22,956 4,150,628 21.54X
Desmotivaciones Futbol 1,450,099 3,208,422 15.51X
FOX Deportes 37,748 8,149,376 18.04X
Leicester City Football Club 340,880 4,584,123 57.1X
Tottenham Hotspur 3,833,013 11,254,315 26.14X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “FIFA World Cup” audience? Just practice these advices now!