How To Target Facebook Ads To "Facebook Messenger" Audience | AdTargeting

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Many people are wondering whether their “Facebook Messenger” Facebook ads are working when the “Facebook Messenger” advertising are not getting any reach. Your “Facebook Messenger” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Facebook Messenger” has 1,123,158,130 audiences on Facebook, this means that your “Facebook Messenger” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Facebook Messenger” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Facebook Messenger” overview

Interest Audience Gender ratio of the audience Major Age
 Facebook Messenger   1,123,158,130 Men accounted for61.2%
Women accounted for38.8%
25-34
36.69%

At first, we can have an overview of “Facebook Messenger”. The interest “Facebook Messenger”  has 1,123,158,130 audiences in Facebook. Among these audiences, men accounted for 61.2%, women accounted for 38.8%. The major age of Facebook Messenger audiences is 25-34, and they accounted for 36.69%.

There are also many hidden interests of “Facebook Messenger”. You can choose the most appropriate interest for your “Facebook Messenger” advertising according to the real situation.

“Facebook Messenger” Facebook ads audience analysis report

When you run “Facebook Messenger” advertisements on Facebook, you need to set suitable audience targeting conditions in “Facebook Messenger” Facebook ads. After analyzing the audience of “Facebook Messenger” , you can get the report of “Facebook Messenger” audience analysis include many detailed information:

Age

The majority of people interested in “Facebook Messenger” between 25-34, and they accounted for 36.69%. And other age groups like 18-24 accounted for 27.08%. The people interested in “Facebook Messenger” between 35-44 accounted for 17.29%.

Gender

Women accounted for 38.8% and men accounted for 61.2%.

Relationship Status

The majority of people interested in “Facebook Messenger” are in a relationship of Single and they take a large proportion for about 41%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Facebook Messenger” who work on Administrative Services have the largest audience account for 24.2%. Besides this, people work on Sales and Production also have many audience.

Country/Region

People in India have the highest passion for “Facebook Messenger”. And United States and Philippines also have large numbers of people interested in “Facebook Messenger”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Facebook Messenger” Facebook ads

After analyzing the audience, you can also find other most related interests of “Facebook Messenger”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Facebook Messenger” advertising.

Interest Audience
Facebook 1,340,297,230
Smartphones 928,704,440
Telephone 330,293,370
Technology 1,776,682,500
Google Play 296,208,190
Instagram 1,082,441,750
Skype 103,752,940
Email 446,295,540
Google Talk 7,097,610
Short Message Service 270,990,340

Target “Facebook Messenger” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Facebook Messenger” and use them to target your Facebook ads to “Facebook Messenger” audience.

Page Audience Following Affinity
Global Times 19,460,838 31,792,725 1.49X
China Daily 34,216,694 56,372,770 1.48X
China Xinhua News 492,565 34,008,609 3.79X
MTV 19,056,026 29,945,990 1.55X
People's Daily, China 27,184,820 42,704,805 1.55X
CGTN 46,670,164 60,677,703 1.87X
5-Minute Crafts 34,684,724 54,342,851 1.55X
UNILAD 74,828 35,187,189 2.64X
BBC News 22,225,788 31,585,325 15.06X
LADbible 15,515,388 31,526,431 3.51X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Facebook Messenger” audience? Just practice these advices now!