How To Target Facebook Ads To "Discovery" Audience | AdTargeting

How To Target Facebook Ads To "Discovery" Audience | AdTargeting

Many people are wondering whether their "Discovery" Facebook ads are working when the "Discovery" advertising are not getting any reach. Your "Discovery" Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest "Discovery" has 27,291,250 audiences on Facebook, this means that your "Discovery" facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of "Discovery" Facebook ads that your competitor don't know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once! In order to get more content, you can check the website youtube ad targeting.

The interest "Discovery" overview

Interest Audience Gender ratio of the audience Major Age
 Discovery   27,291,250 Men accounted for74.9%
Women accounted for25.1%

At first, we can have an overview of "Discovery". The interest "Discovery"  has 27,291,250 audiences in Facebook. Among these audiences, men accounted for 74.9%, women accounted for 25.1%. The major age of Discovery audiences is 25-34, and they accounted for 38.75%.

There are also many hidden interests of "Discovery". You can choose the most appropriate interest for your "Discovery" advertising according to the real situation.

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"Discovery" Facebook ads audience analysis report

When you run "Discovery" advertisements on Facebook, you need to set suitable audience targeting conditions in "Discovery" Facebook ads. After analyzing the audience of "Discovery" , you can get the report of "Discovery" audience analysis include many detailed information:


The majority of people interested in "Discovery" between 25-34, and they accounted for 38.75%. And other age groups like 35-44 accounted for 21.97%. The people interested in "Discovery" between 18-24 accounted for 17.82%.

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Women accounted for 25.1% and men accounted for 74.9%.

Relationship Status

The majority of people interested in "Discovery" are in a relationship of Engaged and they take a large proportion for about 43.4%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in "Discovery" who work on Administrative Services have the largest audience account for 22.2%. Besides this, people work on Management and Sales also have many audience.


People in India have the highest passion for "Discovery". And United States and Turkey also have large numbers of people interested in "Discovery".

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

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Lists of interests for "Discovery" Facebook ads

After analyzing the audience, you can also find other most related interests of "Discovery". And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for "Discovery" advertising.

Interest Audience
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Target "Discovery" audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. Other professional contents: download leads from facebook, facebook target audience for jewelry.

Just get the most related Facebook Pages of "Discovery" and use them to target your Facebook ads to "Discovery" audience.

Page Audience Following Affinity
Discovery 18,634,122 27,043,837 1.68X
Discovery Channel Southeast Asia 501,160 2,852,813 28.92X
Discovery Channel UK 484,752 2,835,653 28.15X
Discovery Channel India 2,004,229 5,663,858 7.57X
Science Channel 2,076,920 6,050,127 7.35X
HBO 912,364 8,840,424 5.62X
Star Sports 2,060,490 6,154,727 7.16X
ABC News 1,584,687 11,000,085 3.89X
NASA 360 340 3,986,855 17.28X
Interesting Engineering 157,712 8,510,215 5.75X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What's more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to "Discovery" audience? Just practice these advices now!

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