How To Target Facebook Ads To "Black Lives Matter" Audience | AdTargeting

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Many people are wondering whether their “Black Lives Matter” Facebook ads are working when the “Black Lives Matter” advertising are not getting any reach. Your “Black Lives Matter” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Black Lives Matter” has 18,659,264 audiences on Facebook, this means that your “Black Lives Matter” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Black Lives Matter” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Black Lives Matter” overview

Interest Audience Gender ratio of the audience Major Age
 Black Lives Matter   18,659,264 Men accounted for49.9%
Women accounted for50.1%
25-34
27.9%

At first, we can have an overview of “Black Lives Matter”. The interest “Black Lives Matter”  has 18,659,264 audiences in Facebook. Among these audiences, men accounted for 49.9%, women accounted for 50.1%. The major age of Black Lives Matter audiences is 25-34, and they accounted for 27.9%.

There are also many hidden interests of “Black Lives Matter”. You can choose the most appropriate interest for your “Black Lives Matter” advertising according to the real situation.

“Black Lives Matter” Facebook ads audience analysis report

When you run “Black Lives Matter” advertisements on Facebook, you need to set suitable audience targeting conditions in “Black Lives Matter” Facebook ads. After analyzing the audience of “Black Lives Matter” , you can get the report of “Black Lives Matter” audience analysis include many detailed information:

Age

The majority of people interested in “Black Lives Matter” between 25-34, and they accounted for 27.9%. And other age groups like 18-24 accounted for 22.25%. The people interested in “Black Lives Matter” between 35-44 accounted for 16.85%.

Gender

Women accounted for 50.1% and men accounted for 49.9%.

Relationship Status

The majority of people interested in “Black Lives Matter” are in a relationship of Engaged and they take a large proportion for about 40.2%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Black Lives Matter” who work on Administrative Services have the largest audience account for 24.9%. Besides this, people work on Sales and Management also have many audience.

Country/Region

People in United States have the highest passion for “Black Lives Matter”. And Nigeria and United Kingdom also have large numbers of people interested in “Black Lives Matter”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Black Lives Matter” Facebook ads

After analyzing the audience, you can also find other most related interests of “Black Lives Matter”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Black Lives Matter” advertising.

Interest Audience
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Target “Black Lives Matter” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Black Lives Matter” and use them to target your Facebook ads to “Black Lives Matter” audience.

Page Audience Following Affinity
Black Lives Matter 464,160 569,740 122.89X
Oldtimers 217,668 3,658,165 15X
125,172 5,496,957 25.37X
The Root 1,210 1,289,324 153.9X
MRCTV 19,744 2,632,711 18.37X
Mic 79,224 3,012,755 51.53X
Faves USA 269,420 4,605,698 14.74X
Shaun King 612,356 1,966,916 35.9X
Dan Rather 103,752 2,441,185 89.92X
Blue Lives Matter 107,488 2,003,611 35.2X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Black Lives Matter” audience? Just practice these advices now!