PPC for Catering: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Catering business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Catering
- Target Catering audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Catering and how it can boost your business.
What's PPC for Catering?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Catering business by placing Catering PPC ads in search engines, social media or on websites. But how to develop effective Catering PPC ads? Here are the steps:
5 Step Process To Creating Catering PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Catering ad, which can maximize your advertising revenue.
2. Set a Budget for Your Catering PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Catering ads ROI.
3. Target Catering Audience
You can target Catering audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Catering PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Catering PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Catering Competitors
Learning competitors' PPC strategies can help you understand the Catering audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Catering Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Catering? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Catering on Google, and they are your future customers. To get these potential customers, you need to bid on Catering keywords in AdWords (Google's advertising system) to get your Catering PPC ads to show up prominently in the search results.
Here are some high-quality Catering keywords to help you start a successful Google PPC journey.
| Rank | Catering Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | holiday catering | 1.0K | 1.09 | 9 |
| 2 | dinner catering | 1.0K | 2.04 | 21 |
| 3 | large catering platters | 20 | 0.59 | 100 |
| 4 | sub catering near me | 140 | 2.54 | 29 |
| 5 | best catering | 3.6K | 1.33 | 9 |
| 6 | catering prices near me | 260 | 1.78 | 42 |
| 7 | catering box | 2.9K | 1.24 | 100 |
| 8 | christmas catering | 2.4K | 1.08 | 15 |
| 9 | affordable catering dallas | 50 | 2.21 | 61 |
| 10 | baby shower catering | 1.6K | 1.31 | 81 |
See More Catering Keywords
Also, you can use tools such as AdTargeting to monitor the Catering keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Catering website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Catering - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Catering PPC ads. On Bing, you can bid on Catering keywords for a lower price.
Here are the search volume and CPC for some of the top Catering keywords.
| Rank | Catering Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | catering | 18.1K | 0.07 | High |
| 2 | barbecue catering company | 0 | 0.00 | Low |
| 3 | giant eagle catering | 763 | 0.03 | High |
| 4 | home catering manly | 0 | 0.00 | Low |
| 5 | delivery catering | 47 | 0.24 | High |
| 6 | catering austin | 22 | 0.05 | Medium |
| 7 | bbq catering reviews | 10 | 0.00 | Low |
| 8 | gourmet bbq catering | 0 | 0.00 | Low |
| 9 | cocktail party catering | 15 | 0.23 | High |
| 10 | catering company in my area | 0 | 0.00 | Low |
See More Catering Keywords
With these top Catering keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Catering ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Catering audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Catering audience report to give us an insight into the Catering audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Catering | 55.0M | F:61.7% M:38.3% | 25-34:35% |
| 2 | Indian Railway Catering and Tourism Corporation | 663.6K | F:14.8% M:85.2% | 25-34:42% |
| 3 | Butik Pengantin, Pelamin, fotografi, catering, kursus kahwin, kad kahwin | 402.2K | F:84% M:16% | 25-34:65% |
| 4 | Maxim's Catering | 132.4K | F:66% M:34% | 35-44:36% |
When you create Facebook PPC ads, researching other Catering Facebook pages can provide you with inspiration. Here are some popular Catering pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Pan Catering - catering dietetyczny | 2.5K | 49 | - |
| 2 | Pomelo Catering | 2.3K | 138 | - |
| 3 | GoodFood Catering | 1.7K | 106 | POL |
| 4 | WYK Catering | 33.2K | 70 | - |
| 5 | Kreativ Catering | 9.5K | 41 | NOR |
| 6 | South Catering | 394 | 41 | - |
| 7 | boskibox_catering | 7.6K | 37 | POL |
| 8 | ZielonoMi Catering | 1.3K | 36 | - |
| 9 | MT Catering | 5 | 34 | - |
| 10 | Jezeršek Catering | 7.1K | 33 | - |
Through AdTargeting, we can get rich information about these Catering pages.
For example, Pan Catering - catering dietetyczny, it has got 2.5K likes and published 49 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Catering audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Catering - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Catering audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Catering audience through user interests.
PPC for Catering - tiktok
Here are some useful articles to help you market your Catering business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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