PPC for Casino - Essential Tips & Platforms to Increase Sales

PPC for Casino: Essential Tips & Platforms to Increase Sales

Casino keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Casino business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Casino
  • Target Casino audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Casino and how it can boost your business.

Table of Contents:

What's PPC for Casino?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Casino business by placing Casino PPC ads in search engines, social media or on websites. But how to develop effective Casino PPC ads? Here are the steps:

5 Step Process To Creating Casino PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Casino ad, which can maximize your advertising revenue.

2. Set a Budget for Your Casino PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Casino ads ROI.

3. Target Casino Audience

You can target Casino audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Casino PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Casino PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Casino Competitors

Learning competitors' PPC strategies can help you understand the Casino audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Casino Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Casino? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Casino on Google, and they are your future customers. To get these potential customers, you need to bid on Casino keywords in AdWords (Google's advertising system) to get your Casino PPC ads to show up prominently in the search results.

Here are some high-quality Casino keywords to help you start a successful Google PPC journey.

Rank Casino Keywords Search volume Cost Per Click Paid Difficulty
1 Casino 4.6M 16.18 6
2 luckyland casino 87.9K 2.40 49
3 wild horse pass casino 25.9K 0.81 15
4 riverside casino 24.8K 1.65 3
5 red stag casino 29.2K 5.92 10
6 yukon gold casino 83.3K 6.36 46
7 cashman casino 28.4K 6.15 36
8 treasure island casino 41.0K 1.54 11
9 platinum casino 10.7K 5.09 34
10 lucky eagle casino 23.2K 7.50 18

See More Casino Keywords

Also, you can use tools such as AdTargeting to monitor the Casino keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Casino website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Casino keywords research - Adtargeting

PPC for Casino - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Casino PPC ads. On Bing, you can bid on Casino keywords for a lower price.

Here are the search volume and CPC for some of the top Casino keywords.

Rank Casino Keywords Search volume Cost Per Click Paid Difficulty
1 online casinos usa players 10 0.00 Low
2 game casino gambling 0 0.00 Low
3 doubledown casino free slots com 0 0.00 Low
4 atlantis casino online videos poker 0 0.00 Low
5 best casinos usa 26 0.00 High
6 casino gambling internet 0 0.00 Low
7 chinook winds casino 4.6K 0.08 High
8 casino open near me 49 0.30 High
9 free online casino games fun 13 0.00 Medium
10 casino betting 64 0.00 Medium

See More Casino Keywords

With these top Casino keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Casino ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Casino audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Casino audience report to give us an insight into the Casino audience.

Rank Interests Audience Gender Age
1 Casino 103.9M F:41.8% M:58.2% 25-34:34%
2 Casino games 50.7M F:36.1% M:63.9% 25-34:39%
3 Casino (film) 12.8M F:45.8% M:54.2% 25-34:30%
4 Groupe Casino 5.3M F:62.1% M:37.9% 25-34:36%
5 DoubleDown Casino - Free Slots 3.5M F:61.9% M:38.1% 55-64:26%
6 City of Dreams (casino) 2.7M F:44.1% M:55.9% 25-34:38%
7 Géant Casino 2.7M F:56.6% M:43.4% 25-34:31%
8 Caesars Casino 2.4M F:51.1% M:48.9% 45-54:21%
9 Palms Casino Resort 2.4M F:58% M:42% 25-34:34%
10 Westgate Las Vegas Resort & Casino 2.4M F:46.6% M:53.4% 25-34:31%

When you create Facebook PPC ads, researching other Casino Facebook pages can provide you with inspiration. Here are some popular Casino pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Casino 2020 2.2K 40 -
2 888casino 91.9K 1180 ESP
3 888casino 86.6K 120 -
4 21 Casino 2.6K 26 -
5 Baba Casino - Slot Machines & Casino 7.5K 386 -
6 Chumba Casino 789.0K 6496 USA
7 Cashman Casino 234.2K 578 -
8 High 5 Casino 1.1M 332 -
9 Monopoly Casino 12.5K 268 ENG
10 Tycoon Casino 135.9K 175 USA

Through AdTargeting, we can get rich information about these Casino pages.

For example, Casino 2020, it has got 2.2K likes and published 40 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Casino audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Casino keywords research - Adtargeting

PPC for Casino - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Casino audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Casino audience through user interests.

Casino keywords research - Adtargeting

PPC for Casino - tiktok

Here are some useful articles to help you market your Casino business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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