PPC for Casino: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Casino business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Casino
- Target Casino audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Casino and how it can boost your business.
What's PPC for Casino?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Casino business by placing Casino PPC ads in search engines, social media or on websites. But how to develop effective Casino PPC ads? Here are the steps:
5 Step Process To Creating Casino PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Casino ad, which can maximize your advertising revenue.
2. Set a Budget for Your Casino PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Casino ads ROI.
3. Target Casino Audience
You can target Casino audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Casino PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Casino PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Casino Competitors
Learning competitors' PPC strategies can help you understand the Casino audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Casino Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Casino? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Casino on Google, and they are your future customers. To get these potential customers, you need to bid on Casino keywords in AdWords (Google's advertising system) to get your Casino PPC ads to show up prominently in the search results.
Here are some high-quality Casino keywords to help you start a successful Google PPC journey.
| Rank | Casino Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Casino | 4.6M | 16.18 | 6 |
| 2 | luckyland casino | 87.9K | 2.40 | 49 |
| 3 | wild horse pass casino | 25.9K | 0.81 | 15 |
| 4 | riverside casino | 24.8K | 1.65 | 3 |
| 5 | red stag casino | 29.2K | 5.92 | 10 |
| 6 | yukon gold casino | 83.3K | 6.36 | 46 |
| 7 | cashman casino | 28.4K | 6.15 | 36 |
| 8 | treasure island casino | 41.0K | 1.54 | 11 |
| 9 | platinum casino | 10.7K | 5.09 | 34 |
| 10 | lucky eagle casino | 23.2K | 7.50 | 18 |
See More Casino Keywords
Also, you can use tools such as AdTargeting to monitor the Casino keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Casino website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Casino - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Casino PPC ads. On Bing, you can bid on Casino keywords for a lower price.
Here are the search volume and CPC for some of the top Casino keywords.
| Rank | Casino Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | online casinos usa players | 10 | 0.00 | Low |
| 2 | game casino gambling | 0 | 0.00 | Low |
| 3 | doubledown casino free slots com | 0 | 0.00 | Low |
| 4 | atlantis casino online videos poker | 0 | 0.00 | Low |
| 5 | best casinos usa | 26 | 0.00 | High |
| 6 | casino gambling internet | 0 | 0.00 | Low |
| 7 | chinook winds casino | 4.6K | 0.08 | High |
| 8 | casino open near me | 49 | 0.30 | High |
| 9 | free online casino games fun | 13 | 0.00 | Medium |
| 10 | casino betting | 64 | 0.00 | Medium |
See More Casino Keywords
With these top Casino keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Casino ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Casino audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Casino audience report to give us an insight into the Casino audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Casino | 103.9M | F:41.8% M:58.2% | 25-34:34% |
| 2 | Casino games | 50.7M | F:36.1% M:63.9% | 25-34:39% |
| 3 | Casino (film) | 12.8M | F:45.8% M:54.2% | 25-34:30% |
| 4 | Groupe Casino | 5.3M | F:62.1% M:37.9% | 25-34:36% |
| 5 | DoubleDown Casino - Free Slots | 3.5M | F:61.9% M:38.1% | 55-64:26% |
| 6 | City of Dreams (casino) | 2.7M | F:44.1% M:55.9% | 25-34:38% |
| 7 | Géant Casino | 2.7M | F:56.6% M:43.4% | 25-34:31% |
| 8 | Caesars Casino | 2.4M | F:51.1% M:48.9% | 45-54:21% |
| 9 | Palms Casino Resort | 2.4M | F:58% M:42% | 25-34:34% |
| 10 | Westgate Las Vegas Resort & Casino | 2.4M | F:46.6% M:53.4% | 25-34:31% |
When you create Facebook PPC ads, researching other Casino Facebook pages can provide you with inspiration. Here are some popular Casino pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Casino 2020 | 2.2K | 40 | - |
| 2 | 888casino | 91.9K | 1180 | ESP |
| 3 | 888casino | 86.6K | 120 | - |
| 4 | 21 Casino | 2.6K | 26 | - |
| 5 | Baba Casino - Slot Machines & Casino | 7.5K | 386 | - |
| 6 | Chumba Casino | 789.0K | 6496 | USA |
| 7 | Cashman Casino | 234.2K | 578 | - |
| 8 | High 5 Casino | 1.1M | 332 | - |
| 9 | Monopoly Casino | 12.5K | 268 | ENG |
| 10 | Tycoon Casino | 135.9K | 175 | USA |
Through AdTargeting, we can get rich information about these Casino pages.
For example, Casino 2020, it has got 2.2K likes and published 40 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Casino audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Casino - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Casino audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Casino audience through user interests.
PPC for Casino - tiktok
Here are some useful articles to help you market your Casino business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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