Online Marketing for Real Estate : Strategies & Tools to Boost Your Business

Online Marketing for Real Estate: Strategies & Tools to Boost Your Business

Real Estate keywords research - Adtargeting

There is no doubt that online marketing for Real Estate is lucrative. The reasons are simple:

  • More and more people are looking for Real Estate online
  • Your competitors are turning to Real Estate marketing
  • It is cheaper for Real Estate to market online

What should you consider and implement to make sure your Real Estate grows online? Here are some good strategies.

Build Social Marketing for Real Estate

Social media is growing rapidly, and it’s an affordable way to gain Real Estate customers.

It’s good to promote Real Estate on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Real Estate.
  2. Add a bio to each page you create and include your Real Estate’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Real Estate products, services, and promotions. And post high-quality Real Estate photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Real Estate reach, you can use social media advertising. It can reach lots of Real Estate audience at a low cost.

Some tools can help you target Real Estate audience precisely to improve your Real Estate ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Real Estate interests on Facebook and TikTok
  • Analyzing Real Estate keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Real Estate audience on Facebook:

Rank Interests Audience Gender Age
1 Real estate 499.4M F:46.5% M:53.5% 25-34:35%
2 Estate 1.1M F:59.7% M:40.3% 45-54:25%
3 Real estate broker 141.7M F:52.6% M:47.4% 25-34:30%
4 Luxury real estate 125.3M F:47.6% M:52.4% 25-34:43%
5 Real estate investing 114.7M F:42.3% M:57.7% 25-34:39%
6 Real estate development 63.5M F:36.3% M:63.7% 25-34:38%
7 Real estate appraisal 9.6M F:49.7% M:50.3% 25-34:27%
8 Real estate economics 8.1M F:52.9% M:47.1% 25-34:30%
9 Real estate investment trust 4.3M F:53.8% M:46.2% 25-34:33%
10 Real estate entrepreneur 4.2M F:35.1% M:64.9% 25-34:39%

Meanwhile, here are some popular Facebook Real Estate pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 360 Real Estate 290 39 -
2 1289 Real Estate 601 26 -
3 Bend Premier Real Estate | Bend Real Estate 652 67 -
4 Bruce Team Real Estate - Real Estate Experts 438 22 -
5 Gibson Real Estate - Northwest Arkansas Real Estate 1.2K 36 -

If you want to analyze these Real Estate pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Real Estate - social marketing

online marketing for Real Estate - social marketing

Use PPC to Promote Your Real Estate

PPC (Pay-per-Click) is an advertising model, and you can place Real Estate ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Real Estate PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Real Estate” is searched 0 per month on Google. This means that your "Real Estate" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Real Estate customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Real Estate keywords to reach Real Estate audience.

We list some potential Real Estate Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Real Estate business.

Head Keywords for Real Estate

Rank Real Estate Keywords Search volume Cost Per Click Paid Difficulty

Long-Tail Keywords for Real Estate

Rank Real Estate Keywords Search volume Cost Per Click Paid Difficulty
1 trade me real estate 3.6K 0.67 11
2 cheap real estate 3.5K 2.83 32
3 real estate mogul 4.3K 8.97 8
4 commercial real estate broker 6.4K 8.05 29
5 cma real estate 12.2K 9.01 11
6 real estate near me 54.6K 2.79 24
7 professionals real estate 16.2K 1.57 7
8 real estate companies 45.0K 3.56 33
9 roberts real estate 3.1K 1.83 3
10 better homes real estate 2.4K 1.62 18
11 lake tahoe real estate 3.3K 1.17 36
12 real estate crm 19.5K 15.02 55
13 coldwell banker real estate listings 4.1K 0.80 28
14 cape cod real estate 6.4K 0.71 40
15 sotheby's real estate 46.7K 1.04 25
16 domain search real estate 4.9K 0.90 21
17 commercial real estate near me 10.5K 1.79 38
18 lake winnipesaukee real estate 1.9K 0.39 44
19 longview real estate 2.4K 1.82 7
20 manhattan real estate 5.9K 3.06 30

Grow SEO for Your Real Estate Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Real Estate keywords in your website. AdTargeting can offer you lots of Real Estate keywords, moreover, you can monitor competitors' websites to discover the Real Estate keywords that drive traffic to them.

Real Estate keywords research - Adtargeting

Online Marketing for Real Estate - SEO

Based on Real Estate keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Real Estate products, list of best Real Estate, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Real Estate reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Real Estate in Houston”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Real Estate rank higher in Map pack results.

Ready to Start Online Marketing for Real Estate?

If you lack experience in conducting Real Estate online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Real Estate audience. You will easily reduce costs and increase advertising ROI!

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