Online Marketing for Plumbing: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Plumbing is lucrative. The reasons are simple:
- More and more people are looking for Plumbing online
- Your competitors are turning to Plumbing marketing
- It is cheaper for Plumbing to market online
What should you consider and implement to make sure your Plumbing grows online? Here are some good strategies.
Build Social Marketing for Plumbing
Social media is growing rapidly, and it’s an affordable way to gain Plumbing customers.
It’s good to promote Plumbing on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Plumbing.
- Add a bio to each page you create and include your Plumbing’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Plumbing products, services, and promotions. And post high-quality Plumbing photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Plumbing reach, you can use social media advertising. It can reach lots of Plumbing audience at a low cost.
Some tools can help you target Plumbing audience precisely to improve your Plumbing ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Plumbing interests on Facebook and TikTok
- Analyzing Plumbing keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Plumbing audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Plumbing | 82.2M | F:49.1% M:50.9% | 25-34:32% |
| 2 | Plumbing fixture | 3.0M | F:38.8% M:61.2% | 25-34:37% |
| 3 | Trap (plumbing) | 948.5K | F:40.5% M:59.5% | 25-34:36% |
| 4 | Drain (plumbing) | 501.8K | F:48.2% M:51.8% | 35-44:24% |
| 5 | Tap water | 5.0M | F:48.8% M:51.2% | 25-34:30% |
Meanwhile, here are some popular Facebook Plumbing pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Marines Plumbing | 841 | 155 | - |
| 2 | Chiswick Plumbing | 9.0K | 72 | - |
| 3 | EZ Plumbing | 921 | 65 | - |
| 4 | Fluid Plumbing | 579 | 55 | AUS |
| 5 | Military Plumbing | 2.9K | 47 | USA |
If you want to analyze these Plumbing pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Plumbing - social marketing
Use PPC to Promote Your Plumbing
PPC (Pay-per-Click) is an advertising model, and you can place Plumbing ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Plumbing PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Plumbing” is searched 1.2M per month on Google. This means that your "Plumbing" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Plumbing customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Plumbing keywords to reach Plumbing audience.
We list some potential Plumbing Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Plumbing business.
Head Keywords for Plumbing
| Rank | Plumbing Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | plumbing | 1.2M | 16.17 | 22 |
| 2 | kitchen plumbing | 2.9K | 11.76 | 59 |
| 3 | united plumbing | 1.9K | 13.13 | 20 |
| 4 | advantage plumbing | 1.9K | 9.66 | 20 |
| 5 | weinstein plumbing | 1.0K | 8.50 | 17 |
| 6 | plumbing pipe | 27.1K | 5.25 | 93 |
| 7 | preferred plumbing | 1.9K | 14.50 | 39 |
| 8 | indoor plumbing | 1.6K | 12.89 | 8 |
| 9 | aaron's plumbing | 2.4K | 13.56 | 24 |
| 10 | scotts plumbing | 2.4K | 12.18 | 27 |
| 11 | charlotte plumbing | 2.9K | 32.02 | 55 |
| 12 | h&h plumbing | 1.0K | 13.55 | 25 |
| 13 | quality plumbing | 4.4K | 11.88 | 38 |
| 14 | plumbing contractors | 18.1K | 13.10 | 25 |
| 15 | jackson plumbing | 1.6K | 11.06 | 19 |
| 16 | smith plumbing | 2.9K | 17.73 | 33 |
Long-Tail Keywords for Plumbing
| Rank | Plumbing Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | after hours plumbing | 1.9K | 17.95 | 42 |
| 2 | bill howe plumbing | 2.4K | 21.68 | 32 |
| 3 | one call plumbing | 880 | 13.69 | 24 |
| 4 | plumbing and heating near me | 12.1K | 13.22 | 41 |
Additional Reading: >PPC for Plumbing: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Plumbing Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Plumbing keywords in your website. AdTargeting can offer you lots of Plumbing keywords, moreover, you can monitor competitors' websites to discover the Plumbing keywords that drive traffic to them.
Online Marketing for Plumbing - SEO
Based on Plumbing keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Plumbing products, list of best Plumbing, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Plumbing reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Plumbing in Austin”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Plumbing rank higher in Map pack results.
Ready to Start Online Marketing for Plumbing?
If you lack experience in conducting Plumbing online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Plumbing audience. You will easily reduce costs and increase advertising ROI！
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