Online Marketing for Poker : Strategies & Tools to Boost Your Business

Online Marketing for Poker: Strategies & Tools to Boost Your Business

Poker keywords research - Adtargeting

There is no doubt that online marketing for Poker is lucrative. The reasons are simple:

  • More and more people are looking for Poker online
  • Your competitors are turning to Poker marketing
  • It is cheaper for Poker to market online

What should you consider and implement to make sure your Poker grows online? Here are some good strategies.

Build Social Marketing for Poker

Social media is growing rapidly, and it’s an affordable way to gain Poker customers.

It’s good to promote Poker on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Poker.
  2. Add a bio to each page you create and include your Poker’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Poker products, services, and promotions. And post high-quality Poker photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Poker reach, you can use social media advertising. It can reach lots of Poker audience at a low cost.

Some tools can help you target Poker audience precisely to improve your Poker ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Poker interests on Facebook and TikTok
  • Analyzing Poker keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Poker audience on Facebook:

Rank Interests Audience Gender Age
1 Poker 93.3M F:19.1% M:80.9% 25-34:45%
2 Online poker 177.7M F:39.5% M:60.5% 25-34:44%
3 Texas HoldEm Poker 15.9M F:16.2% M:83.8% 25-34:44%
4 PokerStars 12.3M F:5.3% M:94.7% 25-34:44%
5 World Series of Poker 6.0M F:12.1% M:87.9% 25-34:38%
6 Boyaa Texas Poker 3.1M F:17% M:83% 25-34:44%
7 Poker tournament 2.6M F:8.7% M:91.3% 25-34:48%
8 World Poker Tour 2.6M F:23.6% M:76.4% 25-34:36%
9 Cerveza Poker 2.3M F:39.6% M:60.4% 25-34:40%
10 Video poker 1.8M F:48.4% M:51.6% 65+:22%

Meanwhile, here are some popular Facebook Poker pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 888poker 325.5K 378 ROM
2 888poker 325.6K 1401 ENG
3 888poker 325.0K 359 -
4 888poker 325.7K 289 ESP
5 6+ Poker 289 76 -

If you want to analyze these Poker pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Poker - social marketing

online marketing for Poker - social marketing

Use PPC to Promote Your Poker

PPC (Pay-per-Click) is an advertising model, and you can place Poker ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Poker PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Poker” is searched 1.6M per month on Google. This means that your "Poker" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Poker customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Poker keywords to reach Poker audience.

We list some potential Poker Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Poker business.

Head Keywords for Poker

Rank Poker Keywords Search volume Cost Per Click Paid Difficulty
1 poker 1.6M 5.81 26
2 propokertools 1.9K 3.03 2
3 horse poker 2.4K 4.34 2
4 poker set 65.0K 0.84 100
5 dto poker 3.6K 3.68 7
6 sexy poker 4.4K 2.37 13
7 pokergo 60.5K 4.79 5
8 betfair poker 5.4K 10.14 11
9 poker quest 4.4K 5.28 1

Long-Tail Keywords for Poker

Rank Poker Keywords Search volume Cost Per Click Paid Difficulty
1 3 card poker 26.6K 10.28 7
2 world series of poker free chips 5.4K 6.74 7
3 poker after dark 12.1K 6.19 3
4 video poker near me 5.4K 6.52 1
5 free video poker games 2.9K 2.40 27
6 poker star casino 201.0K 6.58 20
7 mohegan sun poker 1.6K 6.79 5
8 idn play poker 880 0.00 0
9 party poker casino 3.5K 10.58 11
10 888poker instant play 1.0K 8.34 13
11 strip poker commodore 64 880 0.00 6

Grow SEO for Your Poker Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Poker keywords in your website. AdTargeting can offer you lots of Poker keywords, moreover, you can monitor competitors' websites to discover the Poker keywords that drive traffic to them.

Poker keywords research - Adtargeting

Online Marketing for Poker - SEO

Based on Poker keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Poker products, list of best Poker, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Poker reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Poker in San Francisco”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Poker rank higher in Map pack results.

Ready to Start Online Marketing for Poker?

If you lack experience in conducting Poker online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Poker audience. You will easily reduce costs and increase advertising ROI!

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