Online Marketing for Poker: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Poker is lucrative. The reasons are simple:
- More and more people are looking for Poker online
- Your competitors are turning to Poker marketing
- It is cheaper for Poker to market online
What should you consider and implement to make sure your Poker grows online? Here are some good strategies.
Build Social Marketing for Poker
Social media is growing rapidly, and it’s an affordable way to gain Poker customers.
It’s good to promote Poker on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Poker.
- Add a bio to each page you create and include your Poker’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Poker products, services, and promotions. And post high-quality Poker photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Poker reach, you can use social media advertising. It can reach lots of Poker audience at a low cost.
Some tools can help you target Poker audience precisely to improve your Poker ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Poker interests on Facebook and TikTok
- Analyzing Poker keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Poker audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Poker | 93.3M | F:19.1% M:80.9% | 25-34:45% |
| 2 | Online poker | 177.7M | F:39.5% M:60.5% | 25-34:44% |
| 3 | Texas HoldEm Poker | 15.9M | F:16.2% M:83.8% | 25-34:44% |
| 4 | PokerStars | 12.3M | F:5.3% M:94.7% | 25-34:44% |
| 5 | World Series of Poker | 6.0M | F:12.1% M:87.9% | 25-34:38% |
| 6 | Boyaa Texas Poker | 3.1M | F:17% M:83% | 25-34:44% |
| 7 | Poker tournament | 2.6M | F:8.7% M:91.3% | 25-34:48% |
| 8 | World Poker Tour | 2.6M | F:23.6% M:76.4% | 25-34:36% |
| 9 | Cerveza Poker | 2.3M | F:39.6% M:60.4% | 25-34:40% |
| 10 | Video poker | 1.8M | F:48.4% M:51.6% | 65+:22% |
Meanwhile, here are some popular Facebook Poker pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 888poker | 325.5K | 378 | ROM |
| 2 | 888poker | 325.6K | 1401 | ENG |
| 3 | 888poker | 325.0K | 359 | - |
| 4 | 888poker | 325.7K | 289 | ESP |
| 5 | 6+ Poker | 289 | 76 | - |
If you want to analyze these Poker pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Poker - social marketing
Use PPC to Promote Your Poker
PPC (Pay-per-Click) is an advertising model, and you can place Poker ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Poker PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Poker” is searched 1.6M per month on Google. This means that your "Poker" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Poker customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Poker keywords to reach Poker audience.
We list some potential Poker Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Poker business.
Head Keywords for Poker
| Rank | Poker Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | poker | 1.6M | 5.81 | 26 |
| 2 | propokertools | 1.9K | 3.03 | 2 |
| 3 | horse poker | 2.4K | 4.34 | 2 |
| 4 | poker set | 65.0K | 0.84 | 100 |
| 5 | dto poker | 3.6K | 3.68 | 7 |
| 6 | sexy poker | 4.4K | 2.37 | 13 |
| 7 | pokergo | 60.5K | 4.79 | 5 |
| 8 | betfair poker | 5.4K | 10.14 | 11 |
| 9 | poker quest | 4.4K | 5.28 | 1 |
Long-Tail Keywords for Poker
| Rank | Poker Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | 3 card poker | 26.6K | 10.28 | 7 |
| 2 | world series of poker free chips | 5.4K | 6.74 | 7 |
| 3 | poker after dark | 12.1K | 6.19 | 3 |
| 4 | video poker near me | 5.4K | 6.52 | 1 |
| 5 | free video poker games | 2.9K | 2.40 | 27 |
| 6 | poker star casino | 201.0K | 6.58 | 20 |
| 7 | mohegan sun poker | 1.6K | 6.79 | 5 |
| 8 | idn play poker | 880 | 0.00 | 0 |
| 9 | party poker casino | 3.5K | 10.58 | 11 |
| 10 | 888poker instant play | 1.0K | 8.34 | 13 |
| 11 | strip poker commodore 64 | 880 | 0.00 | 6 |
Additional Reading: >PPC for Poker: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Poker Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Poker keywords in your website. AdTargeting can offer you lots of Poker keywords, moreover, you can monitor competitors' websites to discover the Poker keywords that drive traffic to them.
Online Marketing for Poker - SEO
Based on Poker keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Poker products, list of best Poker, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Poker reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Poker in Jacksonville”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Poker rank higher in Map pack results.
Ready to Start Online Marketing for Poker?
If you lack experience in conducting Poker online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Poker audience. You will easily reduce costs and increase advertising ROI！
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