Online Marketing for Physical Therapy : Strategies & Tools to Boost Your Business

Online Marketing for Physical Therapy: Strategies & Tools to Boost Your Business

Physical Therapy keywords research - Adtargeting

There is no doubt that online marketing for Physical Therapy is lucrative. The reasons are simple:

  • More and more people are looking for Physical Therapy online
  • Your competitors are turning to Physical Therapy marketing
  • It is cheaper for Physical Therapy to market online

What should you consider and implement to make sure your Physical Therapy grows online? Here are some good strategies.

Build Social Marketing for Physical Therapy

Social media is growing rapidly, and it’s an affordable way to gain Physical Therapy customers.

It’s good to promote Physical Therapy on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Physical Therapy.
  2. Add a bio to each page you create and include your Physical Therapy’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Physical Therapy products, services, and promotions. And post high-quality Physical Therapy photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Physical Therapy reach, you can use social media advertising. It can reach lots of Physical Therapy audience at a low cost.

Some tools can help you target Physical Therapy audience precisely to improve your Physical Therapy ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Physical Therapy interests on Facebook and TikTok
  • Analyzing Physical Therapy keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Physical Therapy audience on Facebook:

Rank Interests Audience Gender Age
1 Physical therapy 120.0M F:54.3% M:45.7% 25-34:29%
2 Doctor of Physical Therapy 2.0M F:47.2% M:52.8% 25-34:32%
3 American Physical Therapy Association 340.8K F:69.2% M:30.8% 25-34:42%
4 Physical therapy education 298.0K F:23.4% M:76.6% 18-24:50%
5 Journal of Orthopaedic & Sports Physical Therapy 93.6K F:42% M:58% 25-34:35%
6 American Physical Therapy Association (APTA) 88.8K F:72% M:28% 25-34:44%
7 Commission on Accreditation in Physical Therapy Education 25.6K F:66% M:34% 25-34:55%
8 World Confederation for Physical Therapy 21.7K F:40% M:60% 25-34:36%
9 Physical Therapy Central 6.4K F:72% M:28% 25-34:31%

Meanwhile, here are some popular Facebook Physical Therapy pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 901 Physical Therapy 22.1K 137 -
2 Physical Therapy 191 170 -
3 Kinetix Physical Therapy 3.4K 105 USA
4 Accelacare Physical Therapy 3.2K 73 USA
5 Appalachian Physical Therapy 327 65 -

If you want to analyze these Physical Therapy pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Physical Therapy - social marketing

online marketing for Physical Therapy - social marketing

Use PPC to Promote Your Physical Therapy

PPC (Pay-per-Click) is an advertising model, and you can place Physical Therapy ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Physical Therapy PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Physical Therapy” is searched 1.2M per month on Google. This means that your "Physical Therapy" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Physical Therapy customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Physical Therapy keywords to reach Physical Therapy audience.

We list some potential Physical Therapy Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Physical Therapy business.

Head Keywords for Physical Therapy

Rank Physical Therapy Keywords Search volume Cost Per Click Paid Difficulty
1 physical therapy 1.2M 3.61 13

Long-Tail Keywords for Physical Therapy

Rank Physical Therapy Keywords Search volume Cost Per Click Paid Difficulty
1 richmond physical therapy 880 5.48 15
2 phoenix physical therapy 5.4K 2.89 13
3 pectus excavatum physical therapy 390 4.64 12
4 wrist physical therapy 720 1.45 88
5 pelvic physical therapy 2.9K 6.85 22
6 indeed physical therapy 1.3K 0.83 22
7 cardiopulmonary physical therapy 480 3.35 8
8 orthopedic associates physical therapy 390 4.67 11
9 physical therapy brooklyn 1.9K 8.65 27
10 resilience physical therapy 720 5.58 2
11 chest physical therapy 27.4K 2.06 2
12 physical therapy plus 480 4.58 4
13 rush physical therapy 2.4K 4.66 8
14 nrh physical therapy 590 5.85 18
15 pelvic floor physical therapy near me 6.6K 6.30 23
16 providence physical therapy 2.4K 13.79 10
17 oss physical therapy 480 4.45 10
18 chi physical therapy 390 4.01 12
19 sports rehab physical therapy 480 0.00 0

Grow SEO for Your Physical Therapy Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Physical Therapy keywords in your website. AdTargeting can offer you lots of Physical Therapy keywords, moreover, you can monitor competitors' websites to discover the Physical Therapy keywords that drive traffic to them.

Physical Therapy keywords research - Adtargeting

Online Marketing for Physical Therapy - SEO

Based on Physical Therapy keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Physical Therapy products, list of best Physical Therapy, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Physical Therapy reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Physical Therapy in Oklahoma City”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Physical Therapy rank higher in Map pack results.

Ready to Start Online Marketing for Physical Therapy?

If you lack experience in conducting Physical Therapy online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Physical Therapy audience. You will easily reduce costs and increase advertising ROI!

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