Online Marketing for Physical Therapy: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Physical Therapy is lucrative. The reasons are simple:
- More and more people are looking for Physical Therapy online
- Your competitors are turning to Physical Therapy marketing
- It is cheaper for Physical Therapy to market online
What should you consider and implement to make sure your Physical Therapy grows online? Here are some good strategies.
Build Social Marketing for Physical Therapy
Social media is growing rapidly, and it’s an affordable way to gain Physical Therapy customers.
It’s good to promote Physical Therapy on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Physical Therapy.
- Add a bio to each page you create and include your Physical Therapy’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Physical Therapy products, services, and promotions. And post high-quality Physical Therapy photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Physical Therapy reach, you can use social media advertising. It can reach lots of Physical Therapy audience at a low cost.
Some tools can help you target Physical Therapy audience precisely to improve your Physical Therapy ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Physical Therapy interests on Facebook and TikTok
- Analyzing Physical Therapy keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Physical Therapy audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Physical therapy | 120.0M | F:54.3% M:45.7% | 25-34:29% |
| 2 | Doctor of Physical Therapy | 2.0M | F:47.2% M:52.8% | 25-34:32% |
| 3 | American Physical Therapy Association | 340.8K | F:69.2% M:30.8% | 25-34:42% |
| 4 | Physical therapy education | 298.0K | F:23.4% M:76.6% | 18-24:50% |
| 5 | Journal of Orthopaedic & Sports Physical Therapy | 93.6K | F:42% M:58% | 25-34:35% |
| 6 | American Physical Therapy Association (APTA) | 88.8K | F:72% M:28% | 25-34:44% |
| 7 | Commission on Accreditation in Physical Therapy Education | 25.6K | F:66% M:34% | 25-34:55% |
| 8 | World Confederation for Physical Therapy | 21.7K | F:40% M:60% | 25-34:36% |
| 9 | Physical Therapy Central | 6.4K | F:72% M:28% | 25-34:31% |
Meanwhile, here are some popular Facebook Physical Therapy pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 901 Physical Therapy | 22.1K | 137 | - |
| 2 | Physical Therapy | 191 | 170 | - |
| 3 | Kinetix Physical Therapy | 3.4K | 105 | USA |
| 4 | Accelacare Physical Therapy | 3.2K | 73 | USA |
| 5 | Appalachian Physical Therapy | 327 | 65 | - |
If you want to analyze these Physical Therapy pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Physical Therapy - social marketing
Use PPC to Promote Your Physical Therapy
PPC (Pay-per-Click) is an advertising model, and you can place Physical Therapy ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Physical Therapy PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Physical Therapy” is searched 1.2M per month on Google. This means that your "Physical Therapy" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Physical Therapy customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Physical Therapy keywords to reach Physical Therapy audience.
We list some potential Physical Therapy Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Physical Therapy business.
Head Keywords for Physical Therapy
| Rank | Physical Therapy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | physical therapy | 1.2M | 3.61 | 13 |
Long-Tail Keywords for Physical Therapy
| Rank | Physical Therapy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | richmond physical therapy | 880 | 5.48 | 15 |
| 2 | phoenix physical therapy | 5.4K | 2.89 | 13 |
| 3 | pectus excavatum physical therapy | 390 | 4.64 | 12 |
| 4 | wrist physical therapy | 720 | 1.45 | 88 |
| 5 | pelvic physical therapy | 2.9K | 6.85 | 22 |
| 6 | indeed physical therapy | 1.3K | 0.83 | 22 |
| 7 | cardiopulmonary physical therapy | 480 | 3.35 | 8 |
| 8 | orthopedic associates physical therapy | 390 | 4.67 | 11 |
| 9 | physical therapy brooklyn | 1.9K | 8.65 | 27 |
| 10 | resilience physical therapy | 720 | 5.58 | 2 |
| 11 | chest physical therapy | 27.4K | 2.06 | 2 |
| 12 | physical therapy plus | 480 | 4.58 | 4 |
| 13 | rush physical therapy | 2.4K | 4.66 | 8 |
| 14 | nrh physical therapy | 590 | 5.85 | 18 |
| 15 | pelvic floor physical therapy near me | 6.6K | 6.30 | 23 |
| 16 | providence physical therapy | 2.4K | 13.79 | 10 |
| 17 | oss physical therapy | 480 | 4.45 | 10 |
| 18 | chi physical therapy | 390 | 4.01 | 12 |
| 19 | sports rehab physical therapy | 480 | 0.00 | 0 |
Additional Reading: >PPC for Physical Therapy: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Physical Therapy Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Physical Therapy keywords in your website. AdTargeting can offer you lots of Physical Therapy keywords, moreover, you can monitor competitors' websites to discover the Physical Therapy keywords that drive traffic to them.
Online Marketing for Physical Therapy - SEO
Based on Physical Therapy keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Physical Therapy products, list of best Physical Therapy, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Physical Therapy reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Physical Therapy in Jacksonville”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Physical Therapy rank higher in Map pack results.
Ready to Start Online Marketing for Physical Therapy?
If you lack experience in conducting Physical Therapy online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Physical Therapy audience. You will easily reduce costs and increase advertising ROI！
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