Online Marketing for Pharmaceutical : Strategies & Tools to Boost Your Business

Online Marketing for Pharmaceutical: Strategies & Tools to Boost Your Business

Pharmaceutical keywords research - Adtargeting

There is no doubt that online marketing for Pharmaceutical is lucrative. The reasons are simple:

  • More and more people are looking for Pharmaceutical online
  • Your competitors are turning to Pharmaceutical marketing
  • It is cheaper for Pharmaceutical to market online

What should you consider and implement to make sure your Pharmaceutical grows online? Here are some good strategies.

Build Social Marketing for Pharmaceutical

Social media is growing rapidly, and it’s an affordable way to gain Pharmaceutical customers.

It’s good to promote Pharmaceutical on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Pharmaceutical.
  2. Add a bio to each page you create and include your Pharmaceutical’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Pharmaceutical products, services, and promotions. And post high-quality Pharmaceutical photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Pharmaceutical reach, you can use social media advertising. It can reach lots of Pharmaceutical audience at a low cost.

Some tools can help you target Pharmaceutical audience precisely to improve your Pharmaceutical ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Pharmaceutical interests on Facebook and TikTok
  • Analyzing Pharmaceutical keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Pharmaceutical audience on Facebook:

Rank Interests Audience Gender Age
1 Pharmaceutical industry 65.6M F:57.8% M:42.2% 25-34:32%
2 Pharmaceutical Research and Manufacturers of America 1.9M F:64.6% M:35.4% 65+:22%
3 Rohto Pharmaceutical Co. 383.7K F:76.2% M:23.8% 25-34:33%
4 Otsuka Pharmaceutical 295.9K F:50.5% M:49.5% 18-24:29%
5 Takeda Pharmaceutical Company 14.0K F:54% M:46% 65+:38%
6 GlaxoSmithKline Pharmaceuticals Ltd 3.3K F:11% M:89% 25-34:59%
7 Bayer 9.6M F:51.2% M:48.8% 25-34:30%
8 Teva 1.4M F:69.5% M:30.5% 25-34:34%
9 Baqai Medical University 271.8K F:17.5% M:82.5% 18-24:50%

Meanwhile, here are some popular Facebook Pharmaceutical pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Utopia Pharmaceutical 86.0K 37 -
2 Orchidia Pharmaceutical 74.4K 15 EGY
3 Pharmaceutical Services & Consulting 13.2K 121 ARG
4 JRS ORYX Pharmaceutical 1.5K 17 -
5 Antai Pharmaceutical Machinery 251 26 -

If you want to analyze these Pharmaceutical pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Pharmaceutical - social marketing

online marketing for Pharmaceutical - social marketing

Use PPC to Promote Your Pharmaceutical

PPC (Pay-per-Click) is an advertising model, and you can place Pharmaceutical ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Pharmaceutical PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Pharmaceutical” is searched 201.0K per month on Google. This means that your "Pharmaceutical" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Pharmaceutical customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Pharmaceutical keywords to reach Pharmaceutical audience.

We list some potential Pharmaceutical Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Pharmaceutical business.

Head Keywords for Pharmaceutical

Rank Pharmaceutical Keywords Search volume Cost Per Click Paid Difficulty
1 pharmaceutical 201.0K 1.94 1
2 pharmaceutical companies 110.0K 2.09 3
3 pharmaceutical manufacturing 5.4K 4.08 17
4 currax pharmaceuticals 880 1.88 0
5 actelion pharmaceuticals 1.3K 0.81 1
6 pharmaceutical packaging 2.9K 2.77 16
7 global pharmaceuticals 1.9K 1.86 5
8 prism pharmaceutical 1.6K 6.18 4
9 phathom pharmaceuticals 1.6K 0.55 9
10 cure pharmaceutical 1.0K 1.24 1
11 kodak pharmaceuticals 6.6K 1.05 1
12 granules pharmaceuticals 1.0K 0.63 2
13 biopharmaceutical companies 2.9K 3.35 6

Long-Tail Keywords for Pharmaceutical

Rank Pharmaceutical Keywords Search volume Cost Per Click Paid Difficulty
1 biofil chemicals & pharmaceuticals ltd share price 2.4K 0.00 0
2 list of pharmaceutical companies 2.4K 2.22 7
3 janssen pharmaceutical companies 18.1K 1.72 2
4 biofil chemicals & pharmaceuticals ltd 2.4K 0.26 1
5 pharmaceutical companies near me 6.6K 3.98 5
6 azarias pharmaceutical laboratories inc 880 0.63 1
7 canadian pharmaceutical companies 4.4K 1.45 10

Grow SEO for Your Pharmaceutical Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Pharmaceutical keywords in your website. AdTargeting can offer you lots of Pharmaceutical keywords, moreover, you can monitor competitors' websites to discover the Pharmaceutical keywords that drive traffic to them.

Pharmaceutical keywords research - Adtargeting

Online Marketing for Pharmaceutical - SEO

Based on Pharmaceutical keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Pharmaceutical products, list of best Pharmaceutical, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Pharmaceutical reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Pharmaceutical in Chicago”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Pharmaceutical rank higher in Map pack results.

Ready to Start Online Marketing for Pharmaceutical?

If you lack experience in conducting Pharmaceutical online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Pharmaceutical audience. You will easily reduce costs and increase advertising ROI!

More Industries You May Be Interested In:

Physical Therapy
Plastic Surgery

Digital Advertising Tips

Check the relevant blogs about digital advertising tips before the ad launch.