Online Marketing for Personal Trainers: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Personal Trainers is lucrative. The reasons are simple:
- More and more people are looking for Personal Trainers online
- Your competitors are turning to Personal Trainers marketing
- It is cheaper for Personal Trainers to market online
What should you consider and implement to make sure your Personal Trainers grows online? Here are some good strategies.
Build Social Marketing for Personal Trainers
Social media is growing rapidly, and it’s an affordable way to gain Personal Trainers customers.
It’s good to promote Personal Trainers on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Personal Trainers.
- Add a bio to each page you create and include your Personal Trainers’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Personal Trainers products, services, and promotions. And post high-quality Personal Trainers photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Personal Trainers reach, you can use social media advertising. It can reach lots of Personal Trainers audience at a low cost.
Some tools can help you target Personal Trainers audience precisely to improve your Personal Trainers ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Personal Trainers interests on Facebook and TikTok
- Analyzing Personal Trainers keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Personal Trainers audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | The Australian Institute of Personal Trainers | 11.5K | F:54% M:46% | 25-34:43% |
| 2 | Personal trainer | 121.4M | F:47.7% M:52.3% | 25-34:35% |
| 3 | Jillian Michaels (personal trainer) | 3.0M | F:90.2% M:9.8% | 35-44:32% |
| 4 | Chris Powell (personal trainer) | 786.6K | F:82.2% M:17.8% | 35-44:35% |
| 5 | Personal Trainer Development Center | 257.3K | F:41% M:59% | 25-34:42% |
| 6 | Bob Harper (personal trainer) | 219.4K | F:82.7% M:17.3% | 35-44:29% |
| 7 | UFC Personal Trainer | 100 | F:49% M:51% | 55-64:6 |
Meanwhile, here are some popular Facebook Personal Trainers pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Personal Trainers Dubai | 3.0K | 21 | - |
| 2 | AXIS Personal Trainers | 478 | 15 | - |
| 3 | Marketing for Gyms and Personal Trainers | 7.8K | 18 | - |
| 4 | The Australian Institute of Personal Trainers - RTO32363 | 93.4K | 280 | AUS |
| 5 | Lift The Bar: Career Development for Personal Trainers | 8.5K | 140 | ENG |
If you want to analyze these Personal Trainers pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Personal Trainers - social marketing
Use PPC to Promote Your Personal Trainers
PPC (Pay-per-Click) is an advertising model, and you can place Personal Trainers ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Personal Trainers PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Personal Trainers” is searched 0 per month on Google. This means that your "Personal Trainers" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Personal Trainers customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Personal Trainers keywords to reach Personal Trainers audience.
We list some potential Personal Trainers Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Personal Trainers business.
Head Keywords for Personal Trainers
| Rank | Personal Trainers Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
Long-Tail Keywords for Personal Trainers
| Rank | Personal Trainers Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
Additional Reading: >PPC for Personal Trainers: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Personal Trainers Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Personal Trainers keywords in your website. AdTargeting can offer you lots of Personal Trainers keywords, moreover, you can monitor competitors' websites to discover the Personal Trainers keywords that drive traffic to them.
Online Marketing for Personal Trainers - SEO
Based on Personal Trainers keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Personal Trainers products, list of best Personal Trainers, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Personal Trainers reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Personal Trainers in San Diego”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Personal Trainers rank higher in Map pack results.
Ready to Start Online Marketing for Personal Trainers?
If you lack experience in conducting Personal Trainers online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Personal Trainers audience. You will easily reduce costs and increase advertising ROI！
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