Online Marketing for OB-GYN: Strategies & Tools to Boost Your Business
- More and more people are looking for OB-GYN online
- Your competitors are turning to OB-GYN marketing
- It is cheaper for OB-GYN to market online
What should you consider and implement to make sure your OB-GYN grows online? Here are some good strategies.
Build Social Marketing for OB-GYN
Social media is growing rapidly, and it’s an affordable way to gain OB-GYN customers.
It’s good to promote OB-GYN on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your OB-GYN.
- Add a bio to each page you create and include your OB-GYN’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your OB-GYN products, services, and promotions. And post high-quality OB-GYN photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your OB-GYN reach, you can use social media advertising. It can reach lots of OB-GYN audience at a low cost.
Some tools can help you target OB-GYN audience precisely to improve your OB-GYN ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden OB-GYN interests on Facebook and TikTok
- Analyzing OB-GYN keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target OB-GYN audience on Facebook:
Rank | Interests | Audience | Gender | Age |
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Meanwhile, here are some popular Facebook OB-GYN pages that you can analyze and learn their advertising strategies.
Rank | Page Name | Likes | Ads | Audience Geo |
---|---|---|---|---|
1 | Marshall Ob/Gyn | 3.4K | 63 | - |
2 | Ob-Gyn Associates | 881 | 16 | - |
3 | Advanced Ob-Gyn Services | 2.8K | 30 | - |
4 | The Ob-Gyn Center | 687 | 24 | - |
5 | Atlantic Ob/gyn Associates, PC | 3 | 26 | - |
If you want to analyze these OB-GYN pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
Use PPC to Promote Your OB-GYN
PPC (Pay-per-Click) is an advertising model, and you can place OB-GYN ads on search engines, but only pay whenever a user actually clicks on an ad. You can run OB-GYN PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “OB-GYN” is searched 0 per month on Google. This means that your "OB-GYN" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target OB-GYN customers based on keywords, demographic, and location. And with AdTargeting you can get lots of OB-GYN keywords to reach OB-GYN audience.
We list some potential OB-GYN Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your OB-GYN business.
Head Keywords for OB-GYN
Rank | OB-GYN Keywords | Search volume | Cost Per Click | Paid Difficulty |
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Long-Tail Keywords for OB-GYN
Rank | OB-GYN Keywords | Search volume | Cost Per Click | Paid Difficulty |
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Additional Reading: >PPC for OB-GYN: Essential Tips & Platforms to Increase Sales
Grow SEO for Your OB-GYN Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert OB-GYN keywords in your website. AdTargeting can offer you lots of OB-GYN keywords, moreover, you can monitor competitors' websites to discover the OB-GYN keywords that drive traffic to them.
Based on OB-GYN keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose OB-GYN products, list of best OB-GYN, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your OB-GYN reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “OB-GYN in Los Angeles”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your OB-GYN rank higher in Map pack results.
Ready to Start Online Marketing for OB-GYN?
If you lack experience in conducting OB-GYN online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your OB-GYN audience. You will easily reduce costs and increase advertising ROI!
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