Online Marketing for Occupational Therapy: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Occupational Therapy is lucrative. The reasons are simple:
- More and more people are looking for Occupational Therapy online
- Your competitors are turning to Occupational Therapy marketing
- It is cheaper for Occupational Therapy to market online
What should you consider and implement to make sure your Occupational Therapy grows online? Here are some good strategies.
Build Social Marketing for Occupational Therapy
Social media is growing rapidly, and it’s an affordable way to gain Occupational Therapy customers.
It’s good to promote Occupational Therapy on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Occupational Therapy.
- Add a bio to each page you create and include your Occupational Therapy’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Occupational Therapy products, services, and promotions. And post high-quality Occupational Therapy photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Occupational Therapy reach, you can use social media advertising. It can reach lots of Occupational Therapy audience at a low cost.
Some tools can help you target Occupational Therapy audience precisely to improve your Occupational Therapy ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Occupational Therapy interests on Facebook and TikTok
- Analyzing Occupational Therapy keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Occupational Therapy audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Occupational therapy | 7.4M | F:75.2% M:24.8% | 25-34:33% |
| 2 | American Occupational Therapy Association | 459.7K | F:65% M:35% | 55-64:11 |
| 3 | ADVANCE for Occupational Therapy Practitioners | 2.9K | F:87% M:13% | 4:65% |
Meanwhile, here are some popular Facebook Occupational Therapy pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Enhanced Occupational Therapy | 39 | 18 | - |
| 2 | Forbes Care - Occupational Therapy | 443 | 63 | AUS |
| 3 | Chatterbox Speech and Occupational Therapy | 6.9K | 31 | AUS |
| 4 | Williams Occupational Therapy | 1.4K | 10 | - |
| 5 | Extend Occupational Therapy | 447 | 4 | - |
If you want to analyze these Occupational Therapy pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Occupational Therapy - social marketing
Use PPC to Promote Your Occupational Therapy
PPC (Pay-per-Click) is an advertising model, and you can place Occupational Therapy ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Occupational Therapy PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Occupational Therapy” is searched 368.0K per month on Google. This means that your "Occupational Therapy" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Occupational Therapy customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Occupational Therapy keywords to reach Occupational Therapy audience.
We list some potential Occupational Therapy Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Occupational Therapy business.
Head Keywords for Occupational Therapy
| Rank | Occupational Therapy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | occupational therapy | 368.0K | 3.59 | 14 |
Long-Tail Keywords for Occupational Therapy
| Rank | Occupational Therapy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | carpal tunnel syndrome occupational therapy | 110 | 8.65 | 8 |
| 2 | mary reilly occupational therapy | 140 | 0.00 | 2 |
| 3 | myasthenia gravis occupational therapy | 90 | 2.31 | 7 |
| 4 | dot occupational therapy | 170 | 4.98 | 10 |
| 5 | in home occupational therapy near me | 90 | 6.97 | 54 |
| 6 | acu occupational therapy | 720 | 3.07 | 8 |
| 7 | lifestyle redesign occupational therapy | 110 | 0.00 | 4 |
| 8 | occupational therapy unisa | 590 | 0.23 | 14 |
| 9 | peop occupational therapy | 260 | 0.00 | 1 |
| 10 | badl occupational therapy | 110 | 0.00 | 1 |
| 11 | uct occupational therapy | 50 | 0.00 | 4 |
| 12 | carolina occupational therapy | 50 | 0.00 | 4 |
| 13 | remediation occupational therapy | 90 | 0.00 | 1 |
| 14 | clinical and professional reasoning in occupational therapy | 110 | 0.35 | 73 |
| 15 | acute occupational therapy | 90 | 19.87 | 14 |
| 16 | asu occupational therapy | 110 | 24.55 | 12 |
| 17 | conditional reasoning occupational therapy | 110 | 0.00 | 1 |
| 18 | sota occupational therapy | 90 | 0.00 | 1 |
| 19 | occupational therapy for rheumatoid arthritis | 260 | 0.00 | 10 |
Additional Reading: >PPC for Occupational Therapy: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Occupational Therapy Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Occupational Therapy keywords in your website. AdTargeting can offer you lots of Occupational Therapy keywords, moreover, you can monitor competitors' websites to discover the Occupational Therapy keywords that drive traffic to them.
Online Marketing for Occupational Therapy - SEO
Based on Occupational Therapy keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Occupational Therapy products, list of best Occupational Therapy, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Occupational Therapy reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Occupational Therapy in Chicago”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Occupational Therapy rank higher in Map pack results.
Ready to Start Online Marketing for Occupational Therapy?
If you lack experience in conducting Occupational Therapy online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Occupational Therapy audience. You will easily reduce costs and increase advertising ROI！
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