Online Marketing for Mortgage : Strategies & Tools to Boost Your Business

Online Marketing for Mortgage: Strategies & Tools to Boost Your Business

Mortgage keywords research - Adtargeting

There is no doubt that online marketing for Mortgage is lucrative. The reasons are simple:

  • More and more people are looking for Mortgage online
  • Your competitors are turning to Mortgage marketing
  • It is cheaper for Mortgage to market online

What should you consider and implement to make sure your Mortgage grows online? Here are some good strategies.

Build Social Marketing for Mortgage

Social media is growing rapidly, and it’s an affordable way to gain Mortgage customers.

It’s good to promote Mortgage on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Mortgage.
  2. Add a bio to each page you create and include your Mortgage’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Mortgage products, services, and promotions. And post high-quality Mortgage photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Mortgage reach, you can use social media advertising. It can reach lots of Mortgage audience at a low cost.

Some tools can help you target Mortgage audience precisely to improve your Mortgage ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Mortgage interests on Facebook and TikTok
  • Analyzing Mortgage keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Mortgage audience on Facebook:

Rank Interests Audience Gender Age
1 Mortgage loans 169.6M F:47.4% M:52.6% 25-34:31%
2 Commercial mortgage 6.7M F:33.8% M:66.2% 25-34:40%
3 Mortgage law 5.7M F:58.2% M:41.8% 25-34:35%
4 Mortgage calculator 3.7M F:58.6% M:41.4% 25-34:39%
5 Mortgage bank 1.1M F:45.2% M:54.8% 25-34:36%
6 Fixed-rate mortgage 657.3K F:44.1% M:55.9% 35-44:30%
7 Adjustable-rate mortgage 587.7K F:42.5% M:57.5% 35-44:27%
8 Mortgage insurance 572.1K F:51.7% M:48.3% 35-44:29%
9 Reverse mortgage 517.9K F:48.5% M:51.5% 65+:58%
10 Lenders mortgage insurance 485.4K F:56.9% M:43.1% 25-34:33%

Meanwhile, here are some popular Facebook Mortgage pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Rocket Mortgage 52.5K 465 USA
2 Better Mortgage 36.0K 276 -
3 Sammamish Mortgage 389 97 -
4 Active Mortgage 2.0K 42 ENG
5 First Mortgage 2.7K 37 -

If you want to analyze these Mortgage pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Mortgage - social marketing

online marketing for Mortgage - social marketing

Use PPC to Promote Your Mortgage

PPC (Pay-per-Click) is an advertising model, and you can place Mortgage ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Mortgage PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Mortgage” is searched 570.5K per month on Google. This means that your "Mortgage" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Mortgage customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Mortgage keywords to reach Mortgage audience.

We list some potential Mortgage Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Mortgage business.

Head Keywords for Mortgage

Rank Mortgage Keywords Search volume Cost Per Click Paid Difficulty
1 mortgage 570.5K 8.62 23
2 arm mortgage 5.4K 7.76 34
3 remortgage 22.2K 14.47 72
4 thatsmymortgage 2.9K 6.29 15
5 santander mortgages 33.1K 1.44 32

Long-Tail Keywords for Mortgage

Rank Mortgage Keywords Search volume Cost Per Click Paid Difficulty
1 online mortgage lenders 2.9K 40.94 88
2 us home mortgage 1.9K 5.59 32
3 30 year mortgage 3.6K 7.76 46
4 best mortgage rates 5 year fixed 6.6K 2.51 63
5 sun west mortgage company 2.9K 11.82 31
6 best mortgage refinance rates 3.6K 55.80 47
7 30 year fixed mortgage rates 69.6K 2.94 36
8 navy federal mortgage rates 11.1K 7.16 32
9 5 percent mortgage 4.4K 8.52 53
10 westpac mortgage rates 3.6K 0.77 30
11 15 year mortgage refinance rates 3.6K 20.15 45
12 buy to let mortgage 65.5K 3.27 65
13 bank mortgage rates 4.4K 10.83 52
14 freddie mac mortgage rates 5.4K 5.92 45
15 current home mortgage rates 2.9K 10.90 53

Grow SEO for Your Mortgage Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Mortgage keywords in your website. AdTargeting can offer you lots of Mortgage keywords, moreover, you can monitor competitors' websites to discover the Mortgage keywords that drive traffic to them.

Mortgage keywords research - Adtargeting

Online Marketing for Mortgage - SEO

Based on Mortgage keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Mortgage products, list of best Mortgage, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Mortgage reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Mortgage in Chicago”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Mortgage rank higher in Map pack results.

Ready to Start Online Marketing for Mortgage?

If you lack experience in conducting Mortgage online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Mortgage audience. You will easily reduce costs and increase advertising ROI!

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