Online Marketing for Lumber: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Lumber is lucrative. The reasons are simple:
- More and more people are looking for Lumber online
- Your competitors are turning to Lumber marketing
- It is cheaper for Lumber to market online
What should you consider and implement to make sure your Lumber grows online? Here are some good strategies.
Build Social Marketing for Lumber
Social media is growing rapidly, and it’s an affordable way to gain Lumber customers.
It’s good to promote Lumber on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Lumber.
- Add a bio to each page you create and include your Lumber’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Lumber products, services, and promotions. And post high-quality Lumber photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Lumber reach, you can use social media advertising. It can reach lots of Lumber audience at a low cost.
Some tools can help you target Lumber audience precisely to improve your Lumber ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Lumber interests on Facebook and TikTok
- Analyzing Lumber keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Lumber audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Lumber | 44.0M | F:49.6% M:50.4% | 25-34:31% |
| 2 | Lumberjack | 5.3M | F:27.5% M:72.5% | 25-34:32% |
| 3 | Reclaimed lumber | 1.7M | F:64.6% M:35.4% | 35-44:27% |
| 4 | Lumber Liquidators | 144.6K | F:51% M:49% | 45-54:56 |
Meanwhile, here are some popular Facebook Lumber pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Lumber INC | 3 | 69 | - |
| 2 | GNH Lumber | 3.4K | 46 | - |
| 3 | Lumber Furniture | 77.8K | 43 | - |
| 4 | Russin Lumber | 321 | 33 | - |
| 5 | Holmes Lumber | 380 | 20 | - |
If you want to analyze these Lumber pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Lumber - social marketing
Use PPC to Promote Your Lumber
PPC (Pay-per-Click) is an advertising model, and you can place Lumber ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Lumber PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Lumber” is searched 201.0K per month on Google. This means that your "Lumber" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Lumber customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Lumber keywords to reach Lumber audience.
We list some potential Lumber Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Lumber business.
Head Keywords for Lumber
| Rank | Lumber Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | lumber | 201.0K | 0.65 | 28 |
| 2 | walnut lumber | 5.9K | 1.10 | 99 |
| 3 | ipe lumber | 880 | 2.51 | 100 |
| 4 | lumber prices | 356.5K | 0.79 | 6 |
| 5 | dimensional lumber | 7.2K | 1.11 | 68 |
| 6 | lumber shop | 880 | 0.84 | 45 |
| 7 | 3x3 lumber | 1.6K | 0.26 | 100 |
Long-Tail Keywords for Lumber
| Rank | Lumber Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | treated oak lumber | 30 | 0.86 | 100 |
| 2 | wood planks lumber | 10 | 0.00 | 82 |
| 3 | lumber co near me | 170 | 1.20 | 5 |
| 4 | four by four lumber | 10 | 0.43 | 65 |
| 5 | current hardwood lumber prices | 320 | 1.37 | 99 |
| 6 | lumber supply near me | 6.6K | 1.09 | 8 |
| 7 | 4x4 lumber prices | 170 | 0.23 | 100 |
| 8 | cheap 2x4 lumber for sale | 1.6K | 0.41 | 100 |
| 9 | discount hardwood lumber | 40 | 2.08 | 100 |
| 10 | cheapest place to buy lumber near me | 90 | 0.60 | 84 |
| 11 | building materials lumber | 2.4K | 1.45 | 8 |
| 12 | treated lumber prices | 480 | 0.68 | 91 |
| 13 | lumber wood store | 40 | 1.55 | 86 |
Additional Reading: >PPC for Lumber: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Lumber Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Lumber keywords in your website. AdTargeting can offer you lots of Lumber keywords, moreover, you can monitor competitors' websites to discover the Lumber keywords that drive traffic to them.
Online Marketing for Lumber - SEO
Based on Lumber keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Lumber products, list of best Lumber, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Lumber reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Lumber in Phoenix”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Lumber rank higher in Map pack results.
Ready to Start Online Marketing for Lumber?
If you lack experience in conducting Lumber online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Lumber audience. You will easily reduce costs and increase advertising ROI！
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