Online Marketing for Accounting: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Accounting is lucrative. The reasons are simple:
- More and more people are looking for Accounting online
- Your competitors are turning to Accounting marketing
- It is cheaper for Accounting to market online
What should you consider and implement to make sure your Accounting grows online? Here are some good strategies.
Build Social Marketing for Accounting
Social media is growing rapidly, and it’s an affordable way to gain Accounting customers.
It’s good to promote Accounting on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Accounting.
- Add a bio to each page you create and include your Accounting’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Accounting products, services, and promotions. And post high-quality Accounting photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Accounting reach, you can use social media advertising. It can reach lots of Accounting audience at a low cost.
Some tools can help you target Accounting audience precisely to improve your Accounting ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Accounting interests on Facebook and TikTok
- Analyzing Accounting keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Accounting audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Accounting | 99.3M | F:43.4% M:56.6% | 25-34:36% |
| 2 | Accounting software | 10.4M | F:41.9% M:58.1% | 25-34:33% |
| 3 | Financial accounting | 9.3M | F:43.2% M:56.8% | 25-34:39% |
| 4 | Tax accounting in the United States | 323.1K | F:46.6% M:53.4% | 25-34:38% |
| 5 | Association of Accounting Technicians | 295.4K | F:51.8% M:48.2% | 25-34:36% |
| 6 | Sage 50 Accounting | 153.3K | F:39.8% M:60.2% | 25-34:39% |
| 7 | School of Economics, Business and Accounting of the University of São Paulo | 110.2K | F:42% M:58% | 18-24:47% |
| 8 | Accounting Today | 101.0K | F:47% M:53% | 25-34:42% |
| 9 | International Accounting Standards Board | 46.9K | F:25% M:75% | 25-34:56% |
| 10 | Financial Accounting Standards Board | 9.3K | F:31% M:69% | 25-34:31% |
Meanwhile, here are some popular Facebook Accounting pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Becker Accounting | 637.7K | 502 | USA |
| 2 | Bench Accounting | 37.6K | 94 | USA |
| 3 | Zahir Accounting | 392.9K | 52 | - |
| 4 | ProFuturion accounting | 5.6K | 48 | SVK |
| 5 | PE Accounting | 847 | 46 | SWE |
If you want to analyze these Accounting pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Accounting - social marketing
Use PPC to Promote Your Accounting
PPC (Pay-per-Click) is an advertising model, and you can place Accounting ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Accounting PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Accounting” is searched 2.2M per month on Google. This means that your "Accounting" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Accounting customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Accounting keywords to reach Accounting audience.
We list some potential Accounting Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Accounting business.
Head Keywords for Accounting
| Rank | Accounting Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | accounting | 2.2M | 0.51 | 12 |
| 2 | accounting officer | 43.7K | 0.61 | 1 |
| 3 | daxko accounting | 2.8K | 7.66 | 1 |
| 4 | business accounting | 67.5K | 16.05 | 50 |
| 5 | bcom accounting | 5.7K | 0.59 | 22 |
| 6 | tally accounting | 23.9K | 0.39 | 12 |
| 7 | mylab accounting | 19.9K | 3.92 | 1 |
| 8 | accounting app | 8.6K | 6.42 | 42 |
| 9 | accounting standard | 52.3K | 0.60 | 2 |
| 10 | cloud accounting | 8.9K | 5.43 | 34 |
| 11 | cpa accounting | 17.5K | 6.51 | 17 |
| 12 | financial accounting | 430.8K | 1.72 | 9 |
| 13 | sap accounting | 9.0K | 2.18 | 18 |
Long-Tail Keywords for Accounting
| Rank | Accounting Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | top 10 accounting firms | 3.5K | 3.85 | 6 |
| 2 | small business accounting | 25.8K | 22.18 | 31 |
| 3 | big 5 accounting firms | 2.9K | 2.00 | 3 |
| 4 | postponed vat accounting | 3.5K | 1.42 | 2 |
| 5 | posting in accounting | 4.1K | 2.71 | 1 |
| 6 | fair value accounting | 4.9K | 1.42 | 0 |
| 7 | capital in accounting | 31.2K | 2.13 | 1 |
Additional Reading: >PPC for Accounting: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Accounting Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Accounting keywords in your website. AdTargeting can offer you lots of Accounting keywords, moreover, you can monitor competitors' websites to discover the Accounting keywords that drive traffic to them.
Online Marketing for Accounting - SEO
Based on Accounting keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Accounting products, list of best Accounting, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Accounting reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Accounting in San Diego”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Accounting rank higher in Map pack results.
Ready to Start Online Marketing for Accounting?
If you lack experience in conducting Accounting online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Accounting audience. You will easily reduce costs and increase advertising ROI！
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