How To Target Facebook Ads To "Sports and outdoors" Audience | AdTargeting

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Many people are wondering whether their “Sports and outdoors” Facebook ads are working when the “Sports and outdoors” advertising are not getting any reach. Your “Sports and outdoors” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Sports and outdoors” has 1,728,801,040 audiences on Facebook, this means that your “Sports and outdoors” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Sports and outdoors” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Sports and outdoors” overview

Interest Audience Gender ratio of the audience Major Age
 Sports and outdoors   1,728,801,040 Men accounted for59.2%
Women accounted for40.8%
25-34
35.23%

At first, we can have an overview of “Sports and outdoors”. The interest “Sports and outdoors”  has 1,728,801,040 audiences in Facebook. Among these audiences, men accounted for 59.2%, women accounted for 40.8%. The major age of Sports and outdoors audiences is 25-34, and they accounted for 35.23%.

There are also many hidden interests of “Sports and outdoors”. You can choose the most appropriate interest for your “Sports and outdoors” advertising according to the real situation.

“Sports and outdoors” Facebook ads audience analysis report

When you run “Sports and outdoors” advertisements on Facebook, you need to set suitable audience targeting conditions in “Sports and outdoors” Facebook ads. After analyzing the audience of “Sports and outdoors” , you can get the report of “Sports and outdoors” audience analysis include many detailed information:

Age

The majority of people interested in “Sports and outdoors” between 25-34, and they accounted for 35.23%. And other age groups like 18-24 accounted for 24.9%. The people interested in “Sports and outdoors” between 35-44 accounted for 17.77%.

Gender

Women accounted for 40.8% and men accounted for 59.2%.

Relationship Status

The majority of people interested in “Sports and outdoors” are in a relationship of Engaged and they take a large proportion for about 41.5%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Sports and outdoors” who work on Administrative Services have the largest audience account for 24.3%. Besides this, people work on Sales and Management also have many audience.

Country/Region

People in United States have the highest passion for “Sports and outdoors”. And India and Philippines also have large numbers of people interested in “Sports and outdoors”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Sports and outdoors” Facebook ads

After analyzing the audience, you can also find other most related interests of “Sports and outdoors”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Sports and outdoors” advertising.

Interest Audience
Handball 82,748,810
Billabong (clothing) 5,634,662
Surfing 148,497,444
Wrestling 119,384,110
Horseback riding 120,997,666
Ice skating 7,242,210
Triathlons 111,896,690
Hunting 237,454,680
Camping 282,367,427
Figure skating 6,886,140

Target “Sports and outdoors” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Sports and outdoors” and use them to target your Facebook ads to “Sports and outdoors” audience.

Page Audience Following Affinity
LaLiga 236,716 43,711,841 1.21X
UEFA Champions League 22,103,439 43,463,181 1.66X
Wish 17,568,776 33,627,049 1.71X
9GAG 13,745,396 33,477,888 2.93X
Criminal Case 36,751,751 43,101,625 1.23X
Neymar Jr. 17,863,655 36,890,273 1.58X
Leo Messi 25,717,516 53,272,001 1.58X
Cristiano Ronaldo 34,252,436 69,725,278 1.6X
David Beckham 19,095,473 32,450,852 1.43X
LADbible 15,515,388 31,526,431 3.51X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Sports and outdoors” audience? Just practice these advices now!