How To Target Facebook Ads To "Pet insurance" Audience | AdTargeting

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Many people are wondering whether their “Pet insurance” Facebook ads are working when the “Pet insurance” advertising are not getting any reach. Your “Pet insurance” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Pet insurance” has 3,770,710 audiences on Facebook, this means that your “Pet insurance” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Pet insurance” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Pet insurance” overview

Interest Audience Gender ratio of the audience Major Age
 Pet insurance   3,770,710 Men accounted for28.9%
Women accounted for71.1%
25-34
27.67%

At first, we can have an overview of “Pet insurance”. The interest “Pet insurance”  has 3,770,710 audiences in Facebook. Among these audiences, men accounted for 28.9%, women accounted for 71.1%. The major age of Pet insurance audiences is 25-34, and they accounted for 27.67%.

There are also many hidden interests of “Pet insurance”. You can choose the most appropriate interest for your “Pet insurance” advertising according to the real situation.

“Pet insurance” Facebook ads audience analysis report

When you run “Pet insurance” advertisements on Facebook, you need to set suitable audience targeting conditions in “Pet insurance” Facebook ads. After analyzing the audience of “Pet insurance” , you can get the report of “Pet insurance” audience analysis include many detailed information:

Age

The majority of people interested in “Pet insurance” between 25-34, and they accounted for 27.67%. And other age groups like 35-44 accounted for 18.96%. The people interested in “Pet insurance” between 45-54 accounted for 16.89%.

Gender

Women accounted for 71.1% and men accounted for 28.9%.

Relationship Status

The majority of people interested in “Pet insurance” are in a relationship of Engaged and they take a large proportion for about 46.4%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Pet insurance” who work on Administrative Services have the largest audience account for 30.6%. Besides this, people work on Sales and Management also have many audience.

Country/Region

People in United States have the highest passion for “Pet insurance”. And South Africa and United Kingdom also have large numbers of people interested in “Pet insurance”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Pet insurance” Facebook ads

After analyzing the audience, you can also find other most related interests of “Pet insurance”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Pet insurance” advertising.

Interest Audience
Hitchhiking 1,201,240
Life insurance 73,161,360
Vehicle insurance 66,122,710
Insurance policy 10,928,700
Liability insurance 3,540,130
Auto-Owners Insurance 1,369,520
Pets 1,053,689,040
Pet adoption 18,448,260
Aquarium 48,068,910
Animal loss 384,510

Target “Pet insurance” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Pet insurance” and use them to target your Facebook ads to “Pet insurance” audience.

Page Audience Following Affinity
Foodies of SA 4,752 1,077,011 42.24X
Chefclub Network 2,070 5,282,133 7.92X
Family Pet by GreaterGood 2,581 1,184,618 44.03X
Animal Rescue Home 648 1,792,308 96.55X
I Love My Dog 29,656 4,251,705 20.65X
BarkBox 9,804 2,599,250 90.69X
Pick n Pay 7,064 1,402,833 48.2X
Soi Dog Foundation 17,912 1,088,733 50.81X
The Humane Society of the United States 22,480 2,062,266 32.27X
American Kennel Club 3,485 3,078,167 22.88X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Pet insurance” audience? Just practice these advices now!