How To Target Facebook Ads To "Personal finance" Audience | AdTargeting

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Many people are wondering whether their “Personal finance” Facebook ads are working when the “Personal finance” advertising are not getting any reach. Your “Personal finance” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Personal finance” has 858,266,670 audiences on Facebook, this means that your “Personal finance” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Personal finance” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Personal finance” overview

Interest Audience Gender ratio of the audience Major Age
 Personal finance   858,266,670 Men accounted for58%
Women accounted for42%
25-34
35.37%

At first, we can have an overview of “Personal finance”. The interest “Personal finance”  has 858,266,670 audiences in Facebook. Among these audiences, men accounted for 58%, women accounted for 42%. The major age of Personal finance audiences is 25-34, and they accounted for 35.37%.

There are also many hidden interests of “Personal finance”. You can choose the most appropriate interest for your “Personal finance” advertising according to the real situation.

“Personal finance” Facebook ads audience analysis report

When you run “Personal finance” advertisements on Facebook, you need to set suitable audience targeting conditions in “Personal finance” Facebook ads. After analyzing the audience of “Personal finance” , you can get the report of “Personal finance” audience analysis include many detailed information:

Age

The majority of people interested in “Personal finance” between 25-34, and they accounted for 35.37%. And other age groups like 35-44 accounted for 19.8%. The people interested in “Personal finance” between 18-24 accounted for 19.48%.

Gender

Women accounted for 42% and men accounted for 58%.

Relationship Status

The majority of people interested in “Personal finance” are in a relationship of Engaged and they take a large proportion for about 45.5%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Personal finance” who work on Administrative Services have the largest audience account for 25%. Besides this, people work on Sales and Management also have many audience.

Country/Region

People in United States have the highest passion for “Personal finance”. And India and Philippines also have large numbers of people interested in “Personal finance”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Personal finance” Facebook ads

After analyzing the audience, you can also find other most related interests of “Personal finance”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Personal finance” advertising.

Interest Audience
Credit cards 511,347,520
Gift card 71,770,430
Interest 21,607,690
Foreign exchange market 76,750,470
Stock market 68,047,550
Rate of return 8,167,190
Loan 169,788,340
Equity loan 345,890
Stock 288,620,420
Portfolio (finance) 10,134,700

Target “Personal finance” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Personal finance” and use them to target your Facebook ads to “Personal finance” audience.

Page Audience Following Affinity
Donald J. Trump 59,004 25,024,051 2.92X
Power of Positivity 4,152,909 25,886,442 4.34X
CNN 7,701,141 24,787,532 6.65X
VT 3,264,605 21,942,722 4.02X
MTV 19,056,026 29,945,990 1.55X
5,066,153 36,264,723 3.78X
Food Network 4,293,454 25,978,541 4.47X
Discovery 18,634,122 27,043,837 1.68X
Architecture & Design 361,109 26,756,024 3.53X
MetDaan 158,596 31,639,222 3.1X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Personal finance” audience? Just practice these advices now!