How To Target Facebook Ads To "E-commerce" Audience | AdTargeting

How To Target Facebook Ads To "E-commerce" Audience | AdTargeting

Many people are wondering whether their "E-commerce" Facebook ads are working when the "E-commerce" advertising are not getting any reach. Your "E-commerce" Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest "E-commerce" has 303,492,870 audiences on Facebook, this means that your "E-commerce" facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of "E-commerce" Facebook ads that your competitor don't know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once! In order to get more content, you can check the website adwords audience targeting.

The interest "E-commerce" overview

Interest Audience Gender ratio of the audience Major Age
 E-commerce   303,492,870 Men accounted for54.3%
Women accounted for45.7%

At first, we can have an overview of "E-commerce". The interest "E-commerce"  has 303,492,870 audiences in Facebook. Among these audiences, men accounted for 54.3%, women accounted for 45.7%. The major age of E-commerce audiences is 25-34, and they accounted for 38.14%.

There are also many hidden interests of "E-commerce". You can choose the most appropriate interest for your "E-commerce" advertising according to the real situation.

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"E-commerce" Facebook ads audience analysis report

When you run "E-commerce" advertisements on Facebook, you need to set suitable audience targeting conditions in "E-commerce" Facebook ads. After analyzing the audience of "E-commerce" , you can get the report of "E-commerce" audience analysis include many detailed information:


The majority of people interested in "E-commerce" between 25-34, and they accounted for 38.14%. And other age groups like 18-24 accounted for 23.01%. The people interested in "E-commerce" between 35-44 accounted for 19.68%.

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Women accounted for 45.7% and men accounted for 54.3%.

Relationship Status

The majority of people interested in "E-commerce" are in a relationship of Engaged and they take a large proportion for about 44.8%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in "E-commerce" who work on Administrative Services have the largest audience account for 25.6%. Besides this, people work on Sales and Management also have many audience.


People in India have the highest passion for "E-commerce". And United States and Philippines also have large numbers of people interested in "E-commerce".

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Get more professional content, please check Facebook cpm by category 2021 and facebook target audience.

Lists of interests for "E-commerce" Facebook ads

After analyzing the audience, you can also find other most related interests of "E-commerce". And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for "E-commerce" advertising.

Interest Audience
Online shopping 1,584,554,190
Online advertising 183,934,801
Pretzel 7,217,780
Digital marketing 175,747,249
Rebate (marketing) 7,779,710
Massachusetts Institute of Technology 28,416,510
Fashion show 32,633,259
Cyber Monday 75,247,950
Euro 163,323,600
Nürburgring 16,006,010

Target "E-commerce" audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. Other professional contents: hashtag generator tiktok, how to be a facebook ads specialist.

Just get the most related Facebook Pages of "E-commerce" and use them to target your Facebook ads to "E-commerce" audience.

Page Audience Following Affinity 266,521 15,428,038 4.52X
Microsoft Lumia 31,096 26,637,777 1.82X
AliExpress 219,892 13,718,988 4.19X
Louis Vuitton 222,212 18,506,737 3.14X
CHANEL 32,812 16,120,262 2.52X
Gucci 427,468 14,524,317 4.73X
Michael Kors 32,224 15,180,379 2.63X
اليوم السابع 276,604 10,753,806 5.37X
Global Times 19,460,838 31,792,725 1.49X
China Daily 34,216,694 56,372,770 1.48X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What's more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to "E-commerce" audience? Just practice these advices now!

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