Online Marketing for Contractors : Strategies & Tools to Boost Your Business

Online Marketing for Contractors: Strategies & Tools to Boost Your Business

Contractors keywords research - Adtargeting

There is no doubt that online marketing for Contractors is lucrative. The reasons are simple:

  • More and more people are looking for Contractors online
  • Your competitors are turning to Contractors marketing
  • It is cheaper for Contractors to market online

What should you consider and implement to make sure your Contractors grows online? Here are some good strategies.

Build Social Marketing for Contractors

Social media is growing rapidly, and it’s an affordable way to gain Contractors customers.

It’s good to promote Contractors on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Contractors.
  2. Add a bio to each page you create and include your Contractors’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Contractors products, services, and promotions. And post high-quality Contractors photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Contractors reach, you can use social media advertising. It can reach lots of Contractors audience at a low cost.

Some tools can help you target Contractors audience precisely to improve your Contractors ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Contractors interests on Facebook and TikTok
  • Analyzing Contractors keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Contractors audience on Facebook:

Rank Interests Audience Gender Age
1 Consolidated Contractors Company 92.6K F:8% M:92% 25-34:51%

Meanwhile, here are some popular Facebook Contractors pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Morgan Contractors 928 47 -
2 Superhero Contractors 80 24 -
3 Reliance Contractors 366 20 USA
4 Better Contractors 136 398 -
5 Trusted Contractors 1 120 -

If you want to analyze these Contractors pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Contractors - social marketing

online marketing for Contractors - social marketing

Use PPC to Promote Your Contractors

PPC (Pay-per-Click) is an advertising model, and you can place Contractors ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Contractors PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Contractors” is searched 246.0K per month on Google. This means that your "Contractors" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Contractors customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Contractors keywords to reach Contractors audience.

We list some potential Contractors Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Contractors business.

Head Keywords for Contractors

Rank Contractors Keywords Search volume Cost Per Click Paid Difficulty
1 contractors 246.0K 6.94 10
2 arab contractors 2.9K 0.00 0
3 civil contractors 15.7K 0.75 12
4 insulation contractors 9.9K 13.24 43
5 bathroom contractors 4.8K 15.36 34
6 ac contractors 2.9K 22.99 29

Long-Tail Keywords for Contractors

Rank Contractors Keywords Search volume Cost Per Click Paid Difficulty
1 pole building contractors near me 1.6K 2.66 72
2 home repair contractors 6.5K 8.69 11
3 residential hvac contractors near me 1.3K 28.95 51
4 concrete patio contractors 1.6K 8.17 29
5 home remodeling contractors near me 5.7K 8.30 36
6 home addition contractors 5.6K 7.82 37
7 licensed bathroom contractors near me 1.3K 12.37 53
8 excavating contractors near me 6.6K 7.61 21
9 associated general contractors 1.9K 6.87 4
10 commercial contractors near me 1.9K 12.03 25
11 local contractors near me 4.4K 7.68 49
12 home improvement contractors 8.9K 7.99 32
13 asphalt contractors near me 4.4K 14.82 28
14 gutter contractors near me 2.4K 10.94 56

Grow SEO for Your Contractors Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Contractors keywords in your website. AdTargeting can offer you lots of Contractors keywords, moreover, you can monitor competitors' websites to discover the Contractors keywords that drive traffic to them.

Contractors keywords research - Adtargeting

Online Marketing for Contractors - SEO

Based on Contractors keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Contractors products, list of best Contractors, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Contractors reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Contractors in San Antonio”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Contractors rank higher in Map pack results.

Ready to Start Online Marketing for Contractors?

If you lack experience in conducting Contractors online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Contractors audience. You will easily reduce costs and increase advertising ROI!

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