Online Marketing for Catering: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Catering is lucrative. The reasons are simple:
- More and more people are looking for Catering online
- Your competitors are turning to Catering marketing
- It is cheaper for Catering to market online
What should you consider and implement to make sure your Catering grows online? Here are some good strategies.
Build Social Marketing for Catering
Social media is growing rapidly, and it’s an affordable way to gain Catering customers.
It’s good to promote Catering on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Catering.
- Add a bio to each page you create and include your Catering’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Catering products, services, and promotions. And post high-quality Catering photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Catering reach, you can use social media advertising. It can reach lots of Catering audience at a low cost.
Some tools can help you target Catering audience precisely to improve your Catering ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Catering interests on Facebook and TikTok
- Analyzing Catering keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Catering audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Catering | 55.0M | F:61.7% M:38.3% | 25-34:35% |
| 2 | Indian Railway Catering and Tourism Corporation | 663.6K | F:14.8% M:85.2% | 25-34:42% |
| 3 | Butik Pengantin, Pelamin, fotografi, catering, kursus kahwin, kad kahwin | 402.2K | F:84% M:16% | 25-34:65% |
| 4 | Maxim's Catering | 132.4K | F:66% M:34% | 35-44:36% |
Meanwhile, here are some popular Facebook Catering pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Pan Catering - catering dietetyczny | 2.5K | 49 | - |
| 2 | Pomelo Catering | 2.3K | 138 | - |
| 3 | GoodFood Catering | 1.7K | 106 | POL |
| 4 | WYK Catering | 33.2K | 70 | - |
| 5 | Kreativ Catering | 9.5K | 41 | NOR |
If you want to analyze these Catering pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Catering - social marketing
Use PPC to Promote Your Catering
PPC (Pay-per-Click) is an advertising model, and you can place Catering ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Catering PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Catering” is searched 1.0K per month on Google. This means that your "Catering" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Catering customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Catering keywords to reach Catering audience.
We list some potential Catering Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Catering business.
Head Keywords for Catering
| Rank | Catering Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | holiday catering | 1.0K | 1.09 | 9 |
| 2 | dinner catering | 1.0K | 2.04 | 21 |
| 3 | best catering | 3.6K | 1.33 | 9 |
| 4 | catering box | 2.9K | 1.24 | 100 |
| 5 | christmas catering | 2.4K | 1.08 | 15 |
| 6 | catering halls | 2.4K | 3.62 | 10 |
| 7 | catering quotes | 1.3K | 2.69 | 9 |
| 8 | mexican catering | 3.6K | 3.02 | 33 |
Long-Tail Keywords for Catering
| Rank | Catering Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | large catering platters | 20 | 0.59 | 100 |
| 2 | sub catering near me | 140 | 2.54 | 29 |
| 3 | catering prices near me | 260 | 1.78 | 42 |
| 4 | affordable catering dallas | 50 | 2.21 | 61 |
| 5 | baby shower catering | 1.6K | 1.31 | 81 |
| 6 | omaha catering options | 20 | 1.38 | 57 |
| 7 | the catering company | 1.9K | 1.90 | 7 |
| 8 | easy catering options | 30 | 2.14 | 29 |
| 9 | food catering trays | 480 | 0.73 | 100 |
| 10 | private catering services | 70 | 2.08 | 34 |
| 11 | catering for 20 | 50 | 2.15 | 32 |
| 12 | top catering companies | 170 | 1.84 | 22 |
Additional Reading: >PPC for Catering: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Catering Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Catering keywords in your website. AdTargeting can offer you lots of Catering keywords, moreover, you can monitor competitors' websites to discover the Catering keywords that drive traffic to them.
Online Marketing for Catering - SEO
Based on Catering keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Catering products, list of best Catering, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Catering reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Catering in Jacksonville”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Catering rank higher in Map pack results.
Ready to Start Online Marketing for Catering?
If you lack experience in conducting Catering online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Catering audience. You will easily reduce costs and increase advertising ROI！
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