Stunning Facebook Carousel Ad Examples to Step up your Conversion Game in 2022
In recent years, interactive content has found increased use in advertisements as more marketers report on its effectiveness and ease of use.
According to a report by Content Marketing Institute, more than half of marketers agree that interactive content is much better at hooking viewers than static content. Therefore, more brands are employing more animated GIFs and short videos to boost engagement in their ad campaigns.
Facebook carousel ads bridge the gap between interactivity and engagement. They provide you with extra ad space to tell your store or advertise a product line. This ad format was introduced way back in 2014 but some brands are still failing to utilize them effectively.
In this article, we will take a look at 5 exquisite Facebook carousel ads examples and discuss important best practices when using carousel ads. These Facebook carousel ad examples can serve as inspiration for your next campaign.
But first, let’s talk about what a Facebook carousel ad is.
Table of Contents:
What is a Facebook Carousel Ad?
The Facebook carousel ad format allows you to showcase up to ten images or videos in a single ad unit on Facebook, Instagram, Messenger, and Audience Network. Carousel ads are, essentially, what a brochure would look like in a digital space. The ability to use multiple images in a carousel can boost your chances of landing a conversion/sale.
Facebook carousel ads appear on both desktop and mobile.
On desktop and mobile, a typical Facebook carousel ad looks like this:
Users navigate the carousel by swiping to the left or the right on mobile, and on desktop, they can click the left and right arrows.
You can choose to let Facebook automatically optimize the order of the images in the carousel based on their performance. However, this feature may not work for a story carousel, unless you’re aiming to leave your audience befuddled and throttle your ad’s performance.
You can also add a brief, unique description and a separate link to each card which can be very useful, especially when advertising several different products/services.
Facebook carousel ads provide a certain measure of flexibility and engagement that you won’t get with any other ad format. Up to ten unique cards with separate CTAs mean you get several different chances to convert your prospect into a paying customer.
Why Use Facebook Carousel Ads
There are several reasons why you should choose carousel ads over other ad formats. Apart from helping you stand out from the rest of the pack, carousel ads provide numerous other benefits to your ad campaign.
- According to data compiled by the social media marketing agency, Kinetic Social, carousel ads make users 10 times more likely to click than other formats.
- Love, a Germany-based dating app, observed a 72% increase in CTR in carousel ads compared to single image ads, during a campaign.
- Facebook reported in 2015 that carousel link ads produce 20-30% lower cost-per-click than single-image link ads.
- The optional feature to optimize carousel images by performance also increased click-through rates by 12%.
Other perks of Facebook carousel ads include the following:
They Increase Conversions
The boost in engagement and interaction leads to a natural increase in conversion rate. Carousel ads paired with excellent images and persuasive CTAs will help to optimize your conversion rate.
They are Cost-Effective
Apart from the lower cost-per-click mentioned earlier, carousel ads also yield a 30-50% lower cost-per-conversion than other formats. Carousel ads allow you to spend less on your ad campaigns and get even better results.
They are Versatile
Carousel ads can be used in close to every industry. They are applicable for storytelling, use cases, and product highlights. You might have multiple goals for your ad campaign, such as increasing the number of site visits, lead generation, and awareness. With a carousel ad, you can achieve these goals in a single ad unit, without paying extra for multiple ads.
When to Use Facebook Carousel Ads
Telling a Brand Story
Expert social media marketers often find a way to weave storytelling into their ads. Storytelling can boost your conversion rates by as much as 30%, according to Search Engine Watch.
Facebook carousel ads provide you with an opportunity to tell your brand story in a sequence of compelling images. Telling your story can endear your brand to your audience and build trust.
You can clarify your mission statement and make a promise to your audience in a carousel ad. You can include storytelling elements that build up the story as the viewer goes through the cards.
Storytelling can be particularly powerful, especially if your brand is playing a transformative role, and carousel ads allow you to use this to your advantage.
Showcasing Multiple Products
The carousel ad format lends itself well to a brand showcase where your product/service offerings are presented in different cards. You get the opportunity to show your audience the range of products and services that you offer in up to ten cards, each card with its own CTA.
Highlighting A Specific Product
The Facebook carousel ad format is not only useful for showcasing several products. You can also use carousels to highlight a specific product. This allows you to go into detail about the product's features and specifications.
You could include pictures of the product taken from different angles and with alternate backgrounds, just like a proper showcase. This improves the chances that your audience finds the ad interesting enough to click further.
Some brands use panoramic images in the carousel, where each card reveals a part of a single, long picture. This can give your audience a more immersive and compelling ad experience.
Discussing Use Cases and Benefits
You can use Facebook carousel ads to demonstrate how your product works, giving an overview of all the possible use cases of your product. You even go into more detail about how a particular process works. Also, carousels give you enough room to outline all of the benefits of your product/service and how it will be helpful to your customers.
Highlighting Videos
Facebook carousels can include videos as well as static images. Videos have proven to be marginally more successful than other forms of media. Video content will add a certain level of engagement to the interactivity of carousel ads, providing a richer ad experience. You can make videos that talk briefly about the features and benefits of your product/service and include them in your Facebook carousel ad.
5 Stunning Examples of Facebook Carousel Ads
ASUS
This Facebook carousel ad introduces a new smartphone by ASUS. Each card highlights the phone’s features, from the battery to the camera. A short description and the smartphone’s price are also attached to each card. The links lead directly to a landing page created for the product.
Why it Stands Out
In this Facebook carousel ad, the audience is shown enough features to make a decision and is encouraged to ‘learn more’ by clicking on the carousel link. The pictures have a similar theme and each card flows to the next, adding to the message.
Red Lobster
Red Lobster showcases their exquisite meals in this carousel ad. The carousel ad is made to represent a four-course meal and each card is a course. Like a typical four-course meal, the ad is comprised of a soup, an appetizer, an entrée, and dessert.
Why it Stands Out
This Facebook carousel ad starts with a high-quality picture and a compelling caption, sure to intrigue the target audience. Each card flows from the last and encourages the viewer to view the next image, piquing and maintaining their interest. The CTA is placed at the very end, with the restaurant’s logo.
MARY KAY
This Facebook carousel ad by famed cosmetics brand, MARY KAY, is a product showcase that features several skincare products in the company’s lineup.
Why it Stands Out
Each product stands out and is given a chance in the catalog. The cards capture the benefits of the products in short statements and the name of each product is listed along with the card.
A "Shop Now" call-to-action is attached to each card and a link to the website is included at the end of the carousel.
Sheraton Hotels & Resorts
Sheraton showcases different areas in their hotels in this Facebook carousel ad. It features three separate rooms in their hotels located in different places.
Why it Stands Out
This carousel uses high-quality pictures taken in good lighting. This allows the pictures to stand out and appeal to the audience.
The first carousel card features a picture taken at Sheraton Bloomington and has a headline that simply encourages the audience to "Come to See Our Changes." The other cards follow a similar, simple format.
Dr. Pepper
Dr. Pepper uses only videos in the Facebook carousel ad. It features a "Tasteorian" drinking a Dr. Cherry flavor for the first time. The videos are short, punchy, and hilarious. The comedic timing serves to increase the impact.
Why it stands out
This ad proves that you don't need long videos to make an impression. Three, short clips will do in a pinch.
Facebook Carousel Ads Best Practices
There are right and wrong ways to use Facebook carousel ads. A carousel ad that uses images that don’t show your product at its best, isn’t optimized for performance, or one that has dead links is likely dead on arrival.
The following are best practices you should use for your Facebook Carousel ads to increase conversion rates and boost engagement:
Grab Attention With Great Images
Using excellent pictures in your Facebook ads is putting your best foot forward. Make sure to hook your audience right from the very first picture. Don’t rely on the other cards in the carousel but ensure that your offer is stated on the first card.
It is important to use the right colors and fonts in your images. It is recommended that you use images and/or videos that are similar to each other to ensure a smooth and non-jarring transition
Adhere to Facebook Carousel Ad specs
Facebook recommends certain design specifications for carousel ads. Following these Facebook carousel ad specs will ensure that your product is correctly displayed across the different placement options:
- Primary text: 125 characters
- Headline: 40 characters
- Description: 20 characters
- Landing page URL: Required
- Number of carousel cards: 2 to 10
- Maximum file size (Image): 30 MB
- Video maximum file size (Video): 4 GB
- Recommended Resolution: 1,080 x 1,080 pixels
- Recommended aspect ratio: 1:1 (square)
Showcase the Best Performing Cards First:
As mentioned earlier, optimizing your carousel cards by performance increases your click-through rates by up to 12%. You can even replace or replace less-performing cards. If your carousel is intended for storytelling and has a single, panoramic image, be sure to turn off this option.
Write Great Copy
Images are important, but a compelling copy is essential in any successful ad campaign. Your headlines, call-to-actions, and post copy should fit your target audience. Think about what makes your product/service different and communicate this in your ad copy.
Add Different Links to Relevant Landing Pages
You can attach a link to each of the products you mention in the carousel. For example, if you're running a campaign for a clothing store, you can add a different link to each clothing item you feature. You can even create specific landing pages for your carousel links or you can link to Facebook pages, events, and offers whenever appropriate.
Improve Your Facebook Ad Campaigns With AdTargeting
From interactive storytelling to engaging promotions, Facebook carousels offer valuable opportunities to connect with your audience throughout the customer journey. both types of Facebook content can drive traffic, generate conversions, and help you reach key marketing goals.
However, without the right ad targeting strategy, your campaigns might still fall flat.
Adtargeting is an excellent tool that helps you reach your target audience by revealing interests, analyzing keywords, and competitors' strategies.
With targeting, you will get help with:
- Discovering hidden interests on Facebook and Google
- Choosing the best-fit niches for pushing your advertisements
- Analyzing your ad recipients in multiple dimensions
- Analyzing keywords/targeting options on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns
Get started with AdTargeting today and begin your journey of creating high conversion Facebook ads using these Facebook carousel ad examples as inspiration.
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