How To Target Facebook Ads To "Web search engine" Audience | AdTargeting

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Many people are wondering whether their “Web search engine” Facebook ads are working when the “Web search engine” advertising are not getting any reach. Your “Web search engine” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Web search engine” has 39,273,890 audiences on Facebook, this means that your “Web search engine” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Web search engine” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Web search engine” overview

Interest Audience Gender ratio of the audience Major Age
 Web search engine   39,273,890 Men accounted for48.1%
Women accounted for51.9%

At first, we can have an overview of “Web search engine”. The interest “Web search engine”  has 39,273,890 audiences in Facebook. Among these audiences, men accounted for 48.1%, women accounted for 51.9%. The major age of Web search engine audiences is 25-34, and they accounted for 31.5%.

There are also many hidden interests of “Web search engine”. You can choose the most appropriate interest for your “Web search engine” advertising according to the real situation.

“Web search engine” Facebook ads audience analysis report

When you run “Web search engine” advertisements on Facebook, you need to set suitable audience targeting conditions in “Web search engine” Facebook ads. After analyzing the audience of “Web search engine” , you can get the report of “Web search engine” audience analysis include many detailed information:


The majority of people interested in “Web search engine” between 25-34, and they accounted for 31.5%. And other age groups like 35-44 accounted for 21.64%. The people interested in “Web search engine” between 18-24 accounted for 21.25%.


Women accounted for 51.9% and men accounted for 48.1%.

Relationship Status

The majority of people interested in “Web search engine” are in a relationship of Engaged and they take a large proportion for about 45.6%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Web search engine” who work on Community and Social Services have the largest audience account for 21.3%. Besides this, people work on Administrative Services and Education and Libraries also have many audience.


People in Brazil have the highest passion for “Web search engine”. And United States and Mexico also have large numbers of people interested in “Web search engine”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Web search engine” Facebook ads

After analyzing the audience, you can also find other most related interests of “Web search engine”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Web search engine” advertising.

Interest Audience
Contextual advertising 399,730
Social media optimization 969,880
Search engine results page 312,470
Email 446,295,540
Pay per click 2,016,490
Cost per action 765,500
Web traffic 1,189,830
Landing page 7,096,900 1,035,100

Target “Web search engine” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Web search engine” and use them to target your Facebook ads to “Web search engine” audience.

Page Audience Following Affinity
Cura Pela Natureza 60,060 2,927,798 36.79X
Minha Vida 22,776 5,456,631 21.82X
Melhor com Saúde 394,800 6,599,453 229.65X
Portal R7 32,764 9,353,829 4.34X
Viva+ 1,613,866 3,039,565 16.52X
O Globo 7,604 4,277,352 16.89X
exame 11,348 3,289,897 32.77X
Minha Casa 92,364 3,721,673 95.27X
Mais Novela 702,212 5,423,191 7.8X
Eu Amo a Minha Familia ( 738,988 5,300,005 8.4X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Web search engine” audience? Just practice these advices now!