How To Target Facebook Ads To "The Guardian" Audience | AdTargeting

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Many people are wondering whether their “The Guardian” Facebook ads are working when the “The Guardian” advertising are not getting any reach. Your “The Guardian” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “The Guardian” has 40,463,340 audiences on Facebook, this means that your “The Guardian” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “The Guardian” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “The Guardian” overview

Interest Audience Gender ratio of the audience Major Age
 The Guardian   40,463,340 Men accounted for48%
Women accounted for52%

At first, we can have an overview of “The Guardian”. The interest “The Guardian”  has 40,463,340 audiences in Facebook. Among these audiences, men accounted for 48%, women accounted for 52%. The major age of The Guardian audiences is 25-34, and they accounted for 30.08%.

There are also many hidden interests of “The Guardian”. You can choose the most appropriate interest for your “The Guardian” advertising according to the real situation.

“The Guardian” Facebook ads audience analysis report

When you run “The Guardian” advertisements on Facebook, you need to set suitable audience targeting conditions in “The Guardian” Facebook ads. After analyzing the audience of “The Guardian” , you can get the report of “The Guardian” audience analysis include many detailed information:


The majority of people interested in “The Guardian” between 25-34, and they accounted for 30.08%. And other age groups like 35-44 accounted for 20.52%. The people interested in “The Guardian” between 18-24 accounted for 17.83%.


Women accounted for 52% and men accounted for 48%.

Relationship Status

The majority of people interested in “The Guardian” are in a relationship of Engaged and they take a large proportion for about 45.8%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “The Guardian” who work on Administrative Services have the largest audience account for 25.2%. Besides this, people work on Management and Sales also have many audience.


People in United Kingdom have the highest passion for “The Guardian”. And United States and Vietnam also have large numbers of people interested in “The Guardian”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “The Guardian” Facebook ads

After analyzing the audience, you can also find other most related interests of “The Guardian”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “The Guardian” advertising.

Interest Audience
U.S. News & World Report 8,052,650
The Economist 58,881,570
The Huffington Post 6,110,310
Newsweek 19,308,970
Manchester Evening News 18,157,240
Rosary 17,115,850
The Times 22,034,500
Manchester Arndale 92,810
Miraculous Medal 2,324,410
The Observer 7,333,160

Target “The Guardian” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “The Guardian” and use them to target your Facebook ads to “The Guardian” audience.

Page Audience Following Affinity
The Guardian 3,159,149 6,709,776 10.08X
Reuters 35,820 3,478,575 12.83X
Financial Times 9,412 2,897,808 33.38X
The Independent 3,129,439 7,282,618 9.2X
Channel 4 News 160,696 3,654,892 12.21X
The Economist 2,992,082 7,222,668 8.87X
The Wall Street Journal 1,940,319 4,953,599 8.38X
Sky News 2,584,753 5,496,736 10.06X
BBC World Service 2,499,050 4,380,917 12.21X
The New York Times 4,860,207 14,387,350 7.23X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “The Guardian” audience? Just practice these advices now!