How To Target Facebook Ads To "Sharing economy" Audience | AdTargeting

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Many people are wondering whether their “Sharing economy” Facebook ads are working when the “Sharing economy” advertising are not getting any reach. Your “Sharing economy” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Sharing economy” has 15,610,840 audiences on Facebook, this means that your “Sharing economy” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Sharing economy” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Sharing economy” overview

Interest Audience Gender ratio of the audience Major Age
 Sharing economy   15,610,840 Men accounted for35.4%
Women accounted for64.6%

At first, we can have an overview of “Sharing economy”. The interest “Sharing economy”  has 15,610,840 audiences in Facebook. Among these audiences, men accounted for 35.4%, women accounted for 64.6%. The major age of Sharing economy audiences is 25-34, and they accounted for 34.41%.

There are also many hidden interests of “Sharing economy”. You can choose the most appropriate interest for your “Sharing economy” advertising according to the real situation.

“Sharing economy” Facebook ads audience analysis report

When you run “Sharing economy” advertisements on Facebook, you need to set suitable audience targeting conditions in “Sharing economy” Facebook ads. After analyzing the audience of “Sharing economy” , you can get the report of “Sharing economy” audience analysis include many detailed information:


The majority of people interested in “Sharing economy” between 25-34, and they accounted for 34.41%. And other age groups like 35-44 accounted for 26.49%. The people interested in “Sharing economy” between 45-54 accounted for 16.95%.


Women accounted for 64.6% and men accounted for 35.4%.

Relationship Status

The majority of people interested in “Sharing economy” are in a relationship of Engaged and they take a large proportion for about 45.4%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Sharing economy” who work on Administrative Services have the largest audience account for 25.1%. Besides this, people work on Management and Sales also have many audience.


People in United States have the highest passion for “Sharing economy”. And Brazil and Mexico also have large numbers of people interested in “Sharing economy”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Sharing economy” Facebook ads

After analyzing the audience, you can also find other most related interests of “Sharing economy”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Sharing economy” advertising.

Interest Audience
Sustainable consumption 1,243,407
Social market economy 187,790
Socially responsible investing 477,410
Peer-to-peer lending 1,173,150
Social economy 1,694,950
Social commerce 522,300
Sidecar 1,971,490
Real-time ridesharing 7,583,810
Flinkster 15,670
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Target “Sharing economy” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Sharing economy” and use them to target your Facebook ads to “Sharing economy” audience.

Page Audience Following Affinity
Airbnb 42,944 1,588,668 103.77X
Most Beautiful Cities Of the World 67,708 4,313,095 13.3X
Peixe Urbano 23,908 4,915,490 25.43X
Intriper 8,584 2,744,894 29.71X
Tripadvisor 16,776 5,190,225 33.22X
Travel Insider 238,876 6,753,674 8.03X
Bring Me 36,928 4,226,354 10.04X
Tech Insider Presents 171,724 4,516,641 13.17X
Art Insider 45,632 4,497,761 11.66X
Design Insider 249,680 7,915,569 7.16X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Sharing economy” audience? Just practice these advices now!