How To Target Facebook Ads To "Scotiabank" Audience | AdTargeting

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Many people are wondering whether their “Scotiabank” Facebook ads are working when the “Scotiabank” advertising are not getting any reach. Your “Scotiabank” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Scotiabank” has 18,202,130 audiences on Facebook, this means that your “Scotiabank” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Scotiabank” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Scotiabank” overview

Interest Audience Gender ratio of the audience Major Age
 Scotiabank   18,202,130 Men accounted for51.2%
Women accounted for48.8%

At first, we can have an overview of “Scotiabank”. The interest “Scotiabank”  has 18,202,130 audiences in Facebook. Among these audiences, men accounted for 51.2%, women accounted for 48.8%. The major age of Scotiabank audiences is 25-34, and they accounted for 34.19%.

There are also many hidden interests of “Scotiabank”. You can choose the most appropriate interest for your “Scotiabank” advertising according to the real situation.

“Scotiabank” Facebook ads audience analysis report

When you run “Scotiabank” advertisements on Facebook, you need to set suitable audience targeting conditions in “Scotiabank” Facebook ads. After analyzing the audience of “Scotiabank” , you can get the report of “Scotiabank” audience analysis include many detailed information:


The majority of people interested in “Scotiabank” between 25-34, and they accounted for 34.19%. And other age groups like 35-44 accounted for 24.29%. The people interested in “Scotiabank” between 45-54 accounted for 15.87%.


Women accounted for 48.8% and men accounted for 51.2%.

Relationship Status

The majority of people interested in “Scotiabank” are in a relationship of Single and they take a large proportion for about 42.6%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Scotiabank” who work on Administrative Services have the largest audience account for 23.7%. Besides this, people work on Sales and Education and Libraries also have many audience.


People in Peru have the highest passion for “Scotiabank”. And Mexico and Colombia also have large numbers of people interested in “Scotiabank”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Scotiabank” Facebook ads

After analyzing the audience, you can also find other most related interests of “Scotiabank”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Scotiabank” advertising.

Interest Audience
HSBC 26,667,210
Toronto-Dominion Bank 2,078,650
BMO Harris Bank 588,520
WestJet 1,546,780
Shoppers Drug Mart 3,850,290
Morgan Stanley 1,271,630
Larcomar 1,757,200
Bell Canada 3,513,470
Saga Falabella 7,208
pagani automobili 234,700

Target “Scotiabank” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Scotiabank” and use them to target your Facebook ads to “Scotiabank” audience.

Page Audience Following Affinity
Scotiabank Perú 755,124 816,925 76.41X
Scotiabank Colpatria 546,460 858,708 59.06X
Interbank 895,636 1,649,158 39.62X
Banco de Crédito BCP 752,128 1,421,537 38.6X
Sodimac Homecenter 768,732 795,892 79.84X
Wong 856,316 911,026 77.7X
Tottus Perú 784,404 1,263,520 45.29X
plazaVea 1,021,396 1,835,286 40.6X
Linio 99 1,296,265 51.5X
Falabella Perú 431,324 2,860,107 15.81X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Scotiabank” audience? Just practice these advices now!