How To Target Facebook Ads To "Santander Brasil" Audience | AdTargeting

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Many people are wondering whether their “Santander Brasil” Facebook ads are working when the “Santander Brasil” advertising are not getting any reach. Your “Santander Brasil” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Santander Brasil” has 19,175,010 audiences on Facebook, this means that your “Santander Brasil” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Santander Brasil” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Santander Brasil” overview

Interest Audience Gender ratio of the audience Major Age
 Santander Brasil   19,175,010 Men accounted for46.5%
Women accounted for53.5%

At first, we can have an overview of “Santander Brasil”. The interest “Santander Brasil”  has 19,175,010 audiences in Facebook. Among these audiences, men accounted for 46.5%, women accounted for 53.5%. The major age of Santander Brasil audiences is 25-34, and they accounted for 30.31%.

There are also many hidden interests of “Santander Brasil”. You can choose the most appropriate interest for your “Santander Brasil” advertising according to the real situation.

“Santander Brasil” Facebook ads audience analysis report

When you run “Santander Brasil” advertisements on Facebook, you need to set suitable audience targeting conditions in “Santander Brasil” Facebook ads. After analyzing the audience of “Santander Brasil” , you can get the report of “Santander Brasil” audience analysis include many detailed information:


The majority of people interested in “Santander Brasil” between 25-34, and they accounted for 30.31%. And other age groups like 35-44 accounted for 23.82%. The people interested in “Santander Brasil” between 18-24 accounted for 16.14%.


Women accounted for 53.5% and men accounted for 46.5%.

Relationship Status

The majority of people interested in “Santander Brasil” are in a relationship of Engaged and they take a large proportion for about 54.1%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Santander Brasil” who work on Community and Social Services have the largest audience account for 37.5%. Besides this, people work on Education and Libraries and Administrative Services also have many audience.


People in Brazil have the highest passion for “Santander Brasil”. And Portugal and United States also have large numbers of people interested in “Santander Brasil”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Santander Brasil” Facebook ads

After analyzing the audience, you can also find other most related interests of “Santander Brasil”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Santander Brasil” advertising.

Interest Audience
HSBC 26,667,210
Brazilian Grand Prix 247,990
Bank of America 2,522,900
Financial services 218,428,560
Barclays 4,572,790
Santander UK 870,340
BM&F Bovespa 48,626
Banco Santander-Chile 3,662,500
Allele 759,160
Santander Group 4,305,640

Target “Santander Brasil” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Santander Brasil” and use them to target your Facebook ads to “Santander Brasil” audience.

Page Audience Following Affinity
Santander Brasil 6,724 3,085,769 100.61X
bradesco 1,435,537 3,577,462 15.24X
Caixa 38,248 3,318,787 31.45X
Atacadão SA 25,384 2,352,169 29.45X
Mastercard 318,968 2,134,706 30.52X
Banco do Brasil 330,072 2,343,718 28.77X
Visa 1,263,986 3,067,312 15.65X
Uber 2,082,181 2,976,058 24.72X
Pampers 1,463,848 3,420,278 25.79X
TIM Brasil 1,382,412 2,134,149 132.33X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Santander Brasil” audience? Just practice these advices now!