How To Target Facebook Ads To "Overstock" Audience | AdTargeting

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Many people are wondering whether their “Overstock” Facebook ads are working when the “Overstock” advertising are not getting any reach. Your “Overstock” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Overstock” has 17,731,090 audiences on Facebook, this means that your “Overstock” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Overstock” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Overstock” overview

Interest Audience Gender ratio of the audience Major Age
 Overstock   17,731,090 Men accounted for24.9%
Women accounted for75.1%

At first, we can have an overview of “Overstock”. The interest “Overstock”  has 17,731,090 audiences in Facebook. Among these audiences, men accounted for 24.9%, women accounted for 75.1%. The major age of Overstock audiences is 35-44, and they accounted for 22.92%.

There are also many hidden interests of “Overstock”. You can choose the most appropriate interest for your “Overstock” advertising according to the real situation.

“Overstock” Facebook ads audience analysis report

When you run “Overstock” advertisements on Facebook, you need to set suitable audience targeting conditions in “Overstock” Facebook ads. After analyzing the audience of “Overstock” , you can get the report of “Overstock” audience analysis include many detailed information:


The majority of people interested in “Overstock” between 35-44, and they accounted for 22.92%. And other age groups like 25-34 accounted for 21.17%. The people interested in “Overstock” between 45-54 accounted for 20.2%.


Women accounted for 75.1% and men accounted for 24.9%.

Relationship Status

The majority of people interested in “Overstock” are in a relationship of Engaged and they take a large proportion for about 65.3%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Overstock” who work on Administrative Services have the largest audience account for 27.2%. Besides this, people work on Sales and Management also have many audience.


People in United States have the highest passion for “Overstock”. And Philippines and Canada also have large numbers of people interested in “Overstock”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Overstock” Facebook ads

After analyzing the audience, you can also find other most related interests of “Overstock”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Overstock” advertising.

Interest Audience
OpenSky 335,850
Inventory 53,872,270
Boat shoe 4,659,940
Havertys Furniture 2,014,424
Clarks Shoes 1,403,550
ECCO 4,913,760
ShoeDazzle 1,530,420
Clog 16,663,200
YOOX.COM 4,178,040
Stella & Dot 245,000

Target “Overstock” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Overstock” and use them to target your Facebook ads to “Overstock” audience.

Page Audience Following Affinity
Overstock 72,512 1,633,814 73.45X
Birch Lane 57,560 1,446,725 67.17X
Kirkland's 53,452 1,310,058 68.88X
HomeGoods 88,052 2,906,445 50.14X
Personal Creations 74,760 1,602,022 78.79X
QVC 70,308 1,991,247 58.44X
thredUP 88,092 2,003,289 72.78X
MobStub Daily Deals 79,656 2,002,901 65.82X
Wayfair 178,395 5,624,032 52.5X
T.J.Maxx 99,380 2,894,609 56.82X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Overstock” audience? Just practice these advices now!