How To Target Facebook Ads To "Indie game" Audience | AdTargeting

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Many people are wondering whether their “Indie game” Facebook ads are working when the “Indie game” advertising are not getting any reach. Your “Indie game” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Indie game” has 2,704,360 audiences on Facebook, this means that your “Indie game” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Indie game” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Indie game” overview

Interest Audience Gender ratio of the audience Major Age
 Indie game   2,704,360 Men accounted for75.3%
Women accounted for24.7%

At first, we can have an overview of “Indie game”. The interest “Indie game”  has 2,704,360 audiences in Facebook. Among these audiences, men accounted for 75.3%, women accounted for 24.7%. The major age of Indie game audiences is 25-34, and they accounted for 42.03%.

There are also many hidden interests of “Indie game”. You can choose the most appropriate interest for your “Indie game” advertising according to the real situation.

“Indie game” Facebook ads audience analysis report

When you run “Indie game” advertisements on Facebook, you need to set suitable audience targeting conditions in “Indie game” Facebook ads. After analyzing the audience of “Indie game” , you can get the report of “Indie game” audience analysis include many detailed information:


The majority of people interested in “Indie game” between 25-34, and they accounted for 42.03%. And other age groups like 18-24 accounted for 31.27%. The people interested in “Indie game” between 35-44 accounted for 17.39%.


Women accounted for 24.7% and men accounted for 75.3%.

Relationship Status

The majority of people interested in “Indie game” are in a relationship of Single and they take a large proportion for about 42.3%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Indie game” who work on Administrative Services have the largest audience account for 24.3%. Besides this, people work on Sales and Production also have many audience.


People in United States have the highest passion for “Indie game”. And Brazil and India also have large numbers of people interested in “Indie game”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Indie game” Facebook ads

After analyzing the audience, you can also find other most related interests of “Indie game”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Indie game” advertising.

Interest Audience
Editing 46,727,330
Independent music 15,944,940
PC Gamer 94,816,054
Pre-production 305,270
Indie role-playing game 188,510
Steam (software) 81,861,550
Independent video game development 511,790
Space Engineers 46,260
Humble Bundle 2,538,060
Viggo Mortensen 1,495,050

Target “Indie game” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Indie game” and use them to target your Facebook ads to “Indie game” audience.

Page Audience Following Affinity
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Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Indie game” audience? Just practice these advices now!