How To Target Facebook Ads To "Change.org" Audience | AdTargeting

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Many people are wondering whether their “Change.org” Facebook ads are working when the “Change.org” advertising are not getting any reach. Your “Change.org” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Change.org” has 19,382,220 audiences on Facebook, this means that your “Change.org” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Change.org” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Change.org” overview

Interest Audience Gender ratio of the audience Major Age
 Change.org   19,382,220 Men accounted for40%
Women accounted for60%
25-34
31.9%

At first, we can have an overview of “Change.org”. The interest “Change.org”  has 19,382,220 audiences in Facebook. Among these audiences, men accounted for 40%, women accounted for 60%. The major age of Change.org audiences is 25-34, and they accounted for 31.9%.

There are also many hidden interests of “Change.org”. You can choose the most appropriate interest for your “Change.org” advertising according to the real situation.

“Change.org” Facebook ads audience analysis report

When you run “Change.org” advertisements on Facebook, you need to set suitable audience targeting conditions in “Change.org” Facebook ads. After analyzing the audience of “Change.org” , you can get the report of “Change.org” audience analysis include many detailed information:

Age

The majority of people interested in “Change.org” between 25-34, and they accounted for 31.9%. And other age groups like 18-24 accounted for 23.06%. The people interested in “Change.org” between 35-44 accounted for 19.1%.

Gender

Women accounted for 60% and men accounted for 40%.

Relationship Status

The majority of people interested in “Change.org” are in a relationship of Engaged and they take a large proportion for about 41.5%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Change.org” who work on Administrative Services have the largest audience account for 24.7%. Besides this, people work on Sales and Management also have many audience.

Country/Region

People in United States have the highest passion for “Change.org”. And Brazil and India also have large numbers of people interested in “Change.org”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Change.org” Facebook ads

After analyzing the audience, you can also find other most related interests of “Change.org”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Change.org” advertising.

Interest Audience
Chelsea Clinton 865,280
Save the Children 15,610,900
United Way of America 4,080,280
Women for Women International 213,000
Human Rights Watch 4,527,010
Compassion International 1,194,900
Habitat for Humanity 4,933,360
ShareThis 205,220
Jordi Évole 1,052,900
Feminist Majority Foundation 35,200

Target “Change.org” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Change.org” and use them to target your Facebook ads to “Change.org” audience.

Page Audience Following Affinity
Bernie Sanders 59,556 4,821,982 8.28X
U.S. Senator Bernie Sanders 79,576 6,264,916 8.52X
Barack Obama 31,401,838 40,526,635 1.89X
Occupy Democrats 213,284 7,351,501 8.06X
The Daily Show 281,476 8,248,942 5.48X
American Horror Story 58,268 9,614,279 6.41X
The Tonight Show Starring Jimmy Fallon 2,086,121 12,878,529 4.38X
America's Funniest Home Videos 2,142,118 13,798,027 4.2X
HuffPost 350,172 8,411,248 6.69X
Upworthy 1,797,404 9,661,507 5.03X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Change.org” audience? Just practice these advices now!