How To Target Facebook Ads To "Birkenstock" Audience | AdTargeting

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Many people are wondering whether their “Birkenstock” Facebook ads are working when the “Birkenstock” advertising are not getting any reach. Your “Birkenstock” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Birkenstock” has 11,178,720 audiences on Facebook, this means that your “Birkenstock” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Birkenstock” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Birkenstock” overview

Interest Audience Gender ratio of the audience Major Age
 Birkenstock   11,178,720 Men accounted for24.4%
Women accounted for75.6%

At first, we can have an overview of “Birkenstock”. The interest “Birkenstock”  has 11,178,720 audiences in Facebook. Among these audiences, men accounted for 24.4%, women accounted for 75.6%. The major age of Birkenstock audiences is 25-34, and they accounted for 33.36%.

There are also many hidden interests of “Birkenstock”. You can choose the most appropriate interest for your “Birkenstock” advertising according to the real situation.

“Birkenstock” Facebook ads audience analysis report

When you run “Birkenstock” advertisements on Facebook, you need to set suitable audience targeting conditions in “Birkenstock” Facebook ads. After analyzing the audience of “Birkenstock” , you can get the report of “Birkenstock” audience analysis include many detailed information:


The majority of people interested in “Birkenstock” between 25-34, and they accounted for 33.36%. And other age groups like 35-44 accounted for 22.66%. The people interested in “Birkenstock” between 18-24 accounted for 16.55%.


Women accounted for 75.6% and men accounted for 24.4%.

Relationship Status

The majority of people interested in “Birkenstock” are in a relationship of Engaged and they take a large proportion for about 49.8%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Birkenstock” who work on Administrative Services have the largest audience account for 27%. Besides this, people work on Sales and Healthcare and Medical Services also have many audience.


People in United States have the highest passion for “Birkenstock”. And Philippines and India also have large numbers of people interested in “Birkenstock”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Birkenstock” Facebook ads

After analyzing the audience, you can also find other most related interests of “Birkenstock”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Birkenstock” advertising.

Interest Audience
Clarks Shoes 1,403,550
La tennis Bensimon 168,900
Elite Model Management 34,115,340
Flip-flops 31,553,780
Amazon rainforest 50,680,660
Crocs 26,149,230
Arizona 44,387,530
Pixmania 199,710
3 Suisses 495,700
Vanessa Bruno 514,250

Target “Birkenstock” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Birkenstock” and use them to target your Facebook ads to “Birkenstock” audience.

Page Audience Following Affinity
Birkenstock 300,164 327,897 231.87X
H&M 63,980 1,750,383 44.24X
Plains & Prints 56,118 1,362,533 49.85X
ForMe 66,668 1,808,671 44.62X
OXGN 3,036 2,140,674 50.82X
Penshoppe 5,340 3,626,716 52.76X
Nordstrom 124,437 4,349,094 47.35X
Havaianas 364 1,023,289 247.86X
Keds 4,368 1,063,774 147.12X
adidas 253,612 2,351,805 33.99X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Birkenstock” audience? Just practice these advices now!